May 21, 2018
Can You Change a Consumer’s Financial Behaviors? premium
Growing up, I hated reading. I know, that isn't exactly uncommon when it comes to little boys. My mother, being the responsible parent she was, tried to break this habit. She would read to me at night, take me to the library to pick out any book that seemed interesting, remind me of the academic […]
Andrew Swinney
May 16, 2018
Alphabet soup: Boomers, Gen X, Gen Y, and Gen Z explained premium
What separates Generation Y from X, and is Generation Z a thing? Where do Millennials fit? They’re in vastly different phases of their financial life.
May 7, 2018
What Generation Comes After Millennials? Meet Gen Z. premium
Generation Z (Gen Z) is your greatest opportunity, both as new account holders and talent for your workforce. While Millennials are a crucial market for community financial institutions, the subsequent generation (Z) is taking their first steps into adulthood, and they need financial partners. Loosely defined as anyone born between 1997 and 2017, “this group […]