June 6, 2019
Please, Be Different premium
You're out for dinner and the waiter hands you the wine menu. It's at least thirty pages long, each page highlighting different wines from all over the world. You know you prefer white wines, so that instantly rules out half of the options. You also prefer Pinot Grigio, which further culls the list. However, you're […]
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Keith Brannan
June 6, 2019
Customer Segmentation Models: Why One Size Doesn’t Fit All In Banking premium
Imagine being in a biker bar and trying to play a Justin Bieber song on the jukebox — the scene wouldn’t be pretty. When it comes to a marketing strategy, no one wants to be the Justin Bieber in a room full of bikers. Or the biker in a room full of Beliebers. Good marketing […]
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Vice President of Consumer Marketing
May 10, 2019
The Marketing Attribution Solution: How Tech And Data Are Changing Marketing premium
"I know half of the money I spend on advertising is wasted, I just don't know which half." - John Wanamaker. John had a marketing attribution problem. His quote sums up how many marketing departments for the last century have operated. As long as something was working, the campaign was a success. But we're marketing […]
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Vice President of Consumer Marketing