August 9, 2018
How Do People Shop For Houses? premium
Seventy THOUSAND people will search for a mortgage this month, and 51,000 homes will be purchased. Not only is buying a home a huge financial undertaking, it has a massive impact on the quality of your and your family's lives. We wanted to better understand how people make this consequential decision and how community financial […]
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Andrew Swinney
August 6, 2018
Making Sense Of The Consumer Journey In A Digital World premium
Businesses rely on the internet to handle communication and commerce. People rely on it for entertainment, shopping, education, work, as well as interacting with others on social media platforms. In many ways the digital world mirrors our physical lives, in other ways, it looks nothing like them (ever tried online dating?). It’s important that businesses […]
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July 30, 2018
How Do Consumers Actually Feel About Your Service? premium
Do you know what a new customer feels when they walk into one of your branches? Are they warmly greeted and then efficiently guided to the right product for their specific needs? We can all agree that this is our mental image of an ideal interaction but spend 5 minutes browsing Yelp and you'll see […]
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Andrew Swinney