September 24, 2018
Why Cost Of Funds Isn’t Telling You The Whole Story premium
We all received the same lecture on the first day of banking school, and it started with the professor writing three large letters on the freshly-cleaned blackboard: C. O. F. For good reason. Without a sharp eye on cost of funds (COF), banks and credit unions can expose themselves to interest rate risk (among many […]
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Greg Wempe
September 14, 2018
Wells Fargo Is Quietly Testing 2%+ Short-Term CDs premium
When I first started at Kasasa (then known as BancVue), Fed Funds was targeted at 4.50%. Short-term CD specials were clipping 5% as banks and credit unions clamored for deposits. Three months later, target Fed Funds hit its peak of 5.25%, those same CD specials started pushing towards 6%, we were launching clients with 6%+ […]
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Greg Wempe
September 14, 2018
3 Marketing Lessons From Mechanics premium
“Ah, there’s nothing like a phone book for finding something in a hurry.” Realistically, the last time you said that Kenny G. had a No. 1 holiday album. (Or, if you’re not old enough to get that reference, you’ve probably never said that at all.) Once upon a time, helping customers find you was as […]
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