September 14, 2018
Wells Fargo Is Quietly Testing 2%+ Short-Term CDs premium
When I first started at Kasasa (then known as BancVue), Fed Funds was targeted at 4.50%. Short-term CD specials were clipping 5% as banks and credit unions clamored for deposits. Three months later, target Fed Funds hit its peak of 5.25%, those same CD specials started pushing towards 6%, we were launching clients with 6%+ […]
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Greg Wempe
September 14, 2018
3 Marketing Lessons From Mechanics premium
“Ah, there’s nothing like a phone book for finding something in a hurry.” Realistically, the last time you said that Kenny G. had a No. 1 holiday album. (Or, if you’re not old enough to get that reference, you’ve probably never said that at all.) Once upon a time, helping customers find you was as […]
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September 10, 2018
Promoting Your Bank By Championing Your City premium
Bill Gates famously said, "Content is King!" 20-years later the king still reigns supreme, but community financial institutions struggle to consistently produce engaging content for social media. Scan a community financial institution's social media feed and you'll see posts about branch closures, holidays, and product information. We think content must be limited to facts about our […]
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Andrew Swinney