Andrew Swinney

Andrew Swinney

March 11, 2019
How to Start Marketing with Video Content premium
By the end of this year, 80% of global internet consumption will be video content. Just as television disrupted the newspaper, video content will replace the blog, and businesses will need to change how they market to match this consumer trend. To better understand how community banks and credit unions can stay on top of […]
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Andrew Swinney
February 4, 2019
How Other Industries are Convincing Consumers to Switch premium
Seventy percent of Americans have never switched accounts. Think about that for a second. This means that you have one shot at capturing 70% of the market or you have lost them forever. You have to be their first account. That's the bad news. The good news is that a lot of that 70% want […]
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Andrew Swinney
January 14, 2019
Are you marketing with CSR? The power and perils of corporate social responsibility premium
Consumer expectations are forcing businesses to evolve. It used to be enough for a business to provide a good product, but then consumers began to wonder how their product was made, and their demands for both transparency into manufacturing process and materials and responsibility increased. Businesses now needed to demonstrate that they caused no harm during […]
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Andrew Swinney
December 18, 2018
Three Ways To Boost Consumer-Friendly Non-Interest Income premium
Net-interest margins are shrinking and it looks like margin compression is a challenge that isn’t about to let up. This pushes many institutions to drive revenue using non-interest income(NII). Here are three ways you can boost non-interest income (NII) in a way that maintains healthy consumer relationships.   Offer checking with cash back rewards   […]
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Andrew Swinney
December 10, 2018
Rules for Amazing Digital Customer Service in 2019 premium
I can order groceries through an app and have them available for pickup or dropped off at my house. I can do the same with my Starbucks order. Reordering household goods. Booking my dentist appointment. In fact, most of the things I will purchase will be done through some sort of digital space. And I’m […]
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Andrew Swinney
November 27, 2018
Innovate Or Die? premium
There is the classic banking rule of 3-6-3. Give 3% interest on your deposits, lend at 6%, and be on the golf course by 3. This tongue-in-cheek rule is funny in part because it isn’t too far from the truth. For decades financial institutions have ensured profitability by following the simple model of maintaining the […]
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Andrew Swinney
November 13, 2018
5 Topics Banks Should Discuss During 2019 Strategic Planning premium
We're single-digit weeks away from the start of 2019, which means banks and credit unions are discussing their goals and strategies for the new year. To help in your planning, we combed research and fintech editorial trends for the most important factors that will impact and shape our industry. Here are our top 5.   […]
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Andrew Swinney
September 10, 2018
Promoting Your Bank By Championing Your City premium
Bill Gates famously said, "Content is King!" 20-years later the king still reigns supreme, but community financial institutions struggle to consistently produce engaging content for social media. Scan a community financial institution's social media feed and you'll see posts about branch closures, holidays, and product information. We think content must be limited to facts about our […]
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Andrew Swinney
August 27, 2018
A Bank Marketer’s Dictionary Of Digital Marketing Metrics premium
There are a ton of digital marketing metrics out there. So many, in fact, that it can be hard to know which ones you should be tracking or how you can be using them to increase the effectiveness of your campaigns. In this resource, we'll go over the most common digital metrics, what they mean, […]
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Andrew Swinney
August 9, 2018
How Do People Shop For Houses? premium
Seventy THOUSAND people will search for a mortgage this month, and 51,000 homes will be purchased. Not only is buying a home a huge financial undertaking, it has a massive impact on the quality of your and your family's lives. We wanted to better understand how people make this consequential decision and how community financial […]
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Andrew Swinney