Andrew Swinney

Andrew Swinney

September 10, 2018
Promoting Your Bank By Championing Your City premium
Bill Gates famously said, "Content is King!" 20-years later the king still reigns supreme, but community financial institutions struggle to consistently produce engaging content for social media. Scan a community financial institution's social media feed and you'll see posts about branch closures, holidays, and product information. We think content must be limited to facts about our […]
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Andrew Swinney
August 27, 2018
A Bank Marketer’s Dictionary Of Digital Marketing Metrics premium
There are a ton of digital marketing metrics out there. So many, in fact, that it can be hard to know which ones you should be tracking or how you can be using them to increase the effectiveness of your campaigns. In this resource, we'll go over the most common digital metrics, what they mean, […]
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Andrew Swinney
August 9, 2018
How Do People Shop For Houses? premium
Seventy THOUSAND people will search for a mortgage this month, and 51,000 homes will be purchased. Not only is buying a home a huge financial undertaking, it has a massive impact on the quality of your and your family's lives. We wanted to better understand how people make this consequential decision and how community financial […]
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Andrew Swinney
August 8, 2018
Skills Of A Good Social Media Community Manager premium
As more community banks and credit unions begin to embrace social media, it is important for them to determine who exactly will be the voice of their brand? Typically this task is left to a role known as the social media community manager. What is a social media community manager?   To understand the role […]
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Andrew Swinney
July 30, 2018
How Do Consumers Actually Feel About Your Service? premium
Do you know what a new customer feels when they walk into one of your branches? Are they warmly greeted and then efficiently guided to the right product for their specific needs? We can all agree that this is our mental image of an ideal interaction but spend 5 minutes browsing Yelp and you'll see […]
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Andrew Swinney
July 2, 2018
How to Run A (Compliant) Social Media Contest premium
Contests can be a great way to accelerate your social media results. However, there are also plenty of ways to get yourself into trouble. In this post, we'll go over some of the considerations to keep in mind before running a social media contest.   The Differences Between A Contest, Sweepstakes, And Lottery   Contest: […]
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Andrew Swinney
May 31, 2018
A Banker’s Guide To Social Media Disclosures premium
Social Media disclosures are a difficult topic. For example, can you spot what's wrong with this Facebook post? "Comment on this post for a chance to win a $10 gift card!" What about this tweet? "Looking for frugal fun this summer? Check out this post [weblink to third-party site]" If it is not immediately obvious, […]
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Andrew Swinney
May 21, 2018
Can You Change A Consumer’s Financial Behaviors? premium
Growing up, I hated reading. I know, that isn't exactly uncommon when it comes to little boys. My mother, being the responsible parent she was, tried to break this habit. She would read to me at night, take me to the library to pick out any book that seemed interesting, remind me of the academic […]
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Andrew Swinney
May 1, 2018
How to Create a Social Media Risk Assessment premium
A social media risk assessment is a critical part of any bank or credit union's marketing. In this post, we explore common threats and ways to manage them, as well as provide you with a sample framework for building your social media risk assessment.
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Andrew Swinney
April 27, 2018
4 Frontline Conversation Killers premium
It's hard to understate the importance of a first impression. First impressions for your institution are usually created online or through word-of-mouth, and when someone finally walks into a branch, they do so with some expectations. Your frontline staff is tasked with meeting those expectations and reassuring the consumer that they are in excellent hands. […]
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Andrew Swinney