Andrew Swinney

Andrew Swinney

December 10, 2018
Rules for Amazing Digital Customer Service in 2019 premium
I can order groceries through an app and have them available for pickup or dropped off at my house. I can do the same with my Starbucks order. Reordering household goods. Booking my dentist appointment. In fact, most of the things I will purchase will be done through some sort of digital space. And I’m […]
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Andrew Swinney
November 27, 2018
Innovate Or Die? premium
There is the classic banking rule of 3-6-3. Give 3% interest on your deposits, lend at 6%, and be on the golf course by 3. This tongue-in-cheek rule is funny in part because it isn’t too far from the truth. For decades financial institutions have ensured profitability by following the simple model of maintaining the […]
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Andrew Swinney
November 13, 2018
5 Topics Banks Should Discuss During 2019 Strategic Planning premium
We're single-digit weeks away from the start of 2019, which means banks and credit unions are discussing their goals and strategies for the new year. To help in your planning, we combed research and fintech editorial trends for the most important factors that will impact and shape our industry. Here are our top 5.   […]
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Andrew Swinney
September 10, 2018
Promoting Your Bank By Championing Your City premium
Bill Gates famously said, "Content is King!" 20-years later the king still reigns supreme, but community financial institutions struggle to consistently produce engaging content for social media. Scan a community financial institution's social media feed and you'll see posts about branch closures, holidays, and product information. We think content must be limited to facts about our […]
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Andrew Swinney
August 27, 2018
A Bank Marketer’s Dictionary Of Digital Marketing Metrics premium
There are a ton of digital marketing metrics out there. So many, in fact, that it can be hard to know which ones you should be tracking or how you can be using them to increase the effectiveness of your campaigns. In this resource, we'll go over the most common digital metrics, what they mean, […]
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Andrew Swinney
August 9, 2018
How Do People Shop For Houses? premium
Seventy THOUSAND people will search for a mortgage this month, and 51,000 homes will be purchased. Not only is buying a home a huge financial undertaking, it has a massive impact on the quality of your and your family's lives. We wanted to better understand how people make this consequential decision and how community financial […]
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Andrew Swinney
August 8, 2018
Skills Of A Good Social Media Community Manager premium
As more community banks and credit unions begin to embrace social media, it is important for them to determine who exactly will be the voice of their brand? Typically this task is left to a role known as the social media community manager. What is a social media community manager?   To understand the role […]
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Andrew Swinney
July 30, 2018
How Do Consumers Actually Feel About Your Service? premium
Do you know what a new customer feels when they walk into one of your branches? Are they warmly greeted and then efficiently guided to the right product for their specific needs? We can all agree that this is our mental image of an ideal interaction but spend 5 minutes browsing Yelp and you'll see […]
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Andrew Swinney
July 2, 2018
How to Run A (Compliant) Social Media Contest premium
Contests can be a great way to accelerate your social media results. However, there are also plenty of ways to get yourself into trouble. In this post, we'll go over some of the considerations to keep in mind before running a social media contest.   The Differences Between A Contest, Sweepstakes, And Lottery   Contest: […]
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Andrew Swinney
May 31, 2018
A Banker’s Guide To Social Media Disclosures premium
Social Media disclosures are a difficult topic. For example, can you spot what's wrong with this Facebook post? "Comment on this post for a chance to win a $10 gift card!" What about this tweet? "Looking for frugal fun this summer? Check out this post [weblink to third-party site]" If it is not immediately obvious, […]
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Andrew Swinney