Andrew Swinney

Andrew Swinney

August 9, 2018
How Do People Shop For Houses? premium
Seventy THOUSAND people will search for a mortgage this month, and 51,000 homes will be purchased. Not only is buying a home a huge financial undertaking, it has a massive impact on the quality of your and your family's lives. We wanted to better understand how people make this consequential decision and how community financial […]
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Andrew Swinney
July 30, 2018
How Do Consumers Actually Feel About Your Service? premium
Do you know what a new customer feels when they walk into one of your branches? Are they warmly greeted and then efficiently guided to the right product for their specific needs? We can all agree that this is our mental image of an ideal interaction but spend 5 minutes browsing Yelp and you'll see […]
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Andrew Swinney
July 2, 2018
How to Run a (Compliant) Social Media Contest premium
Contests can be a great way to accelerate your social media results. However, there are also plenty of ways to get yourself into trouble. In this post, we'll go over some of the considerations to keep in mind before running a social media contest.   The Differences Between a Contest, Sweepstakes, and Lottery   Contest: […]
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Andrew Swinney
May 31, 2018
What Disclosures Do You Need On Social Media? premium
Social Media disclosures are a difficult topic. For example, can you spot what's wrong with this Facebook post? "Comment on this post for a chance to win a $10 gift card!" What about this tweet? "Looking for frugal fun this summer? Check out this post [weblink to third-party site]" If it is not immediately obvious, […]
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Andrew Swinney
May 21, 2018
Can You Change a Consumer’s Financial Behaviors? premium
Growing up, I hated reading. I know, that isn't exactly uncommon when it comes to little boys. My mother, being the responsible parent she was, tried to break this habit. She would read to me at night, take me to the library to pick out any book that seemed interesting, remind me of the academic […]
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Andrew Swinney
May 1, 2018
How to Create a Social Media Risk Assessment premium
A social media risk assessment is a critical part of any bank or credit union's marketing. In this post, we explore common threats and ways to manage them, as well as provide you with a sample framework for building your social media risk assessment.
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Andrew Swinney
April 27, 2018
4 Frontline Conversation Killers premium
It's hard to understate the importance of a first impression. First impressions for your institution are usually created online or through word-of-mouth, and when someone finally walks into a branch, they do so with some expectations. Your frontline staff is tasked with meeting those expectations and reassuring the consumer that they are in excellent hands. […]
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Andrew Swinney
April 9, 2018
Branch Location, Location, Location premium
You aren’t alone if you’re confused about how to proceed with your bank or credit union’s branch location strategy. For the past 25 years, there have been two very different schools of thought: one arguing that branches are dead and encouraging institutions to embrace ideas like Pop-up branches and heavy investments in digital. The other […]
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Andrew Swinney
January 2, 2018
Financial Institution Social Media Statistics in 2017 premium
Who participated in the 2017 Social Media Survey?   The social media survey was promoted through three channels; Kasasa's "expert exchange," through our social media channels, and through our friends at CBANC. We received a total of 112 responses. 56% of those were Community Banks and 44% were Credit Unions.   Key Takeaways from the […]
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Andrew Swinney
October 12, 2017
Social Media Reviews for Banks premium
Reviews are a mainstay of social media platforms; Facebook features them prominently on business profiles and Google displays your star rating on your map listing. These reviews don't just impact how your rank in search results, they communicate important information to prospective consumers. We see this all the time with restaurants and mechanics, but how can […]
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Andrew Swinney