Andrew Swinney

Andrew Swinney

May 31, 2018
What Disclosures Do You Need On Social Media? premium
Social Media disclosures are a difficult topic. For example, can you spot what's wrong with this Facebook post? "Comment on this post for a chance to win a $10 gift card!" What about this tweet? "Looking for frugal fun this summer? Check out this post [weblink to third-party site]" If it is not immediately obvious, […]
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Andrew Swinney
May 21, 2018
Can You Change a Consumer’s Financial Behaviors? premium
Growing up, I hated reading. I know, that isn't exactly uncommon when it comes to little boys. My mother, being the responsible parent she was, tried to break this habit. She would read to me at night, take me to the library to pick out any book that seemed interesting, remind me of the academic […]
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Andrew Swinney
May 1, 2018
How to Create a Social Media Risk Assessment premium
A social media risk assessment is a critical part of any bank or credit union's marketing. In this post, we explore common threats and ways to manage them, as well as provide you with a sample framework for building your social media risk assessment.
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Andrew Swinney
April 27, 2018
4 Frontline Conversation Killers premium
It's hard to understate the importance of a first impression. First impressions for your institution are usually created online or through word-of-mouth, and when someone finally walks into a branch, they do so with some expectations. Your frontline staff is tasked with meeting those expectations and reassuring the consumer that they are in excellent hands. […]
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Andrew Swinney
April 9, 2018
Branch Location, Location, Location premium
You aren’t alone if you’re confused about how to proceed with your bank or credit union’s branch location strategy. For the past 25 years, there have been two very different schools of thought: one arguing that branches are dead and encouraging institutions to embrace ideas like Pop-up branches and heavy investments in digital. The other […]
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Andrew Swinney
January 2, 2018
Financial Institution Social Media Statistics in 2017 premium
Who participated in the 2017 Social Media Survey?   The social media survey was promoted through three channels; Kasasa's "expert exchange," through our social media channels, and through our friends at CBANC. We received a total of 112 responses. 56% of those were Community Banks and 44% were Credit Unions.   Key Takeaways from the […]
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Andrew Swinney
October 12, 2017
Social Media Reviews for Banks premium
Reviews are a mainstay of social media platforms; Facebook features them prominently on business profiles and Google displays your star rating on your map listing. These reviews don't just impact how your rank in search results, they communicate important information to prospective consumers. We see this all the time with restaurants and mechanics, but how can […]
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Andrew Swinney
October 3, 2017
A Guide to Surviving a Social Media Compliance Audit premium
More community banks and credit unions are embracing the marketing opportunities of social media. With increased activity comes an increased urgency for regulatory bodies to ensure that financial institutions are keeping themselves and their consumers safe. This means that every institution should be prepared to undergo a social media compliance audit.   We Lack a Single […]
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Andrew Swinney
September 11, 2017
Facebook Ads for Banks and Credit Unions premium
Facebook Ads are extremely popular in other industries. In fact, Facebook Ads brought in $9.16 billion in revenue for Facebook in the second quarter of 2017. But what about Facebook Ads for banks and credit unions? Thanks to compliance concerns and limited resources, many banks and credit unions have yet to venture into this medium. […]
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Andrew Swinney
September 6, 2017
Social Media Risks and Myths premium
Despite the overwhelming potential of social media, community banks and credit unions are still timid about embracing it as a marketing channel. Why? Compliance and a misunderstanding of social media risks. It's a fair concern. The regulations were created to manage print materials that were static and easier to control; a billboard is permanent and […]
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Andrew Swinney