Kasasa

Kasasa

The Data Imperative: Yesterday’s News in Data premium
Despite all of the recent buzz, big data isn't new. As far back as the 1880s, the U.S. Census Bureau was collecting and analyzing data on citizens. Even then, the volume of data was overwhelming. In fact, the Bureau estimated that it would take at least ten years to process all the information. That was […]
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Kasasa
November 29, 2018
Mystery Shop Reports are coming to Insight Exchange premium
Mystery Shopping can help your front line deliver excellent customer experiences. In the battle for consumer loyalty, it’s critical to inspect what you expect from your employees. Mystery Shops provide unbiased accountability and give you the opportunity to reinforce best practices. You only get one chance to make a good impression — Mystery Shops help […]
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Kasasa
New security threats: What you need to know now premium
An increase in reports of pop-ups asking for personal information or alerting users to possible malware.  This seems to correspond with the general increase in banking malware being distributed mainly via email. According to a recent Proofpoint report, 46% of malicious emails contained banking malware.  This means that the odds of your customers or members […]
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Kasasa
November 29, 2018
The Biggest Barrier In The Adoption Of Blockchain Powered Distributed Ledgers premium
In The Innovator's Dilemma, Clayton Christensen talks about how incumbents have to support their existing sales (success) and are not always open to innovating even when it makes perfect sense for the customer and drives incremental innovation in an industry. As I look at blockchain powered distributed ledgers and their potential, especially in credit card payments, I […]
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Kasasa
November 5, 2018
Banking 2030: The 24/7 Institution premium
In this series, we’ll present a futuristic perspective on some aspect of the banking world. It’s not meant to recommend a course of action, but rather to consider the “what if” potential and discover some areas that might be ripe for disruption. What if the banking world was always on? As in, 24/7 full-service banking […]
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Kasasa
November 2, 2018
Introducing the ORB: Optimized, results-based marketing premium
Meet Sara. She’s a Millennial in your market who currently banks at one of the megas instead of your community financial institution. She’s had a relationship with her megabank for years. Even though she knows that they don’t act in her best interest, she keeps banking with them anyway. To an outsider, Sara is an […]
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Kasasa
November 1, 2018
Goal Setting: Your 2019 Marketing Game Plan premium
Marketing is important, and every year the number of items you can spend your budget on increases… while the results may not. But what if you could identify a few proven strategies to grow your institution’s visibility, account holders, and engagement? This year it’s all about innovation. The pace of innovation is never going to […]
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Kasasa
October 22, 2018
Kasasa In The Community: Taking A Page From Our Clients’ Book premium
We love to talk about the ways our clients support their communities. Locally owned banks and credit unions are a major force for good in our country. In fact, they serve as a major inspiration for our company and employees to do the same. Whether it’s donating supplies to local schools, food to local food […]
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Kasasa
September 4, 2018
How Much Do You Love Your Company? premium
How Much Do You Love Your Company?   Do what you love, and you’ll never work another day in your life. We spend a lot of time at work. The average working American will dedicate over 60,000 office hours to their career. Most of us have accepted that those 60,000 hours can only be so […]
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Kasasa
September 4, 2018
Cultural Inspiration From An Unlikely Source premium
Yes, Kasasa is a business. We make products for community banks and credit unions. But if you know anything about us, you know that we're also a group of people who are extremely passionate about the "why" behind everything we do. We believe in supporting communities. We believe in financial independence for everyone. And we […]
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Kasasa