CW

Vice President of Consumer Marketing
June 6, 2019
Customer Segmentation Models: Why One Size Doesn’t Fit All In Banking premium
Imagine being in a biker bar and trying to play a Justin Bieber song on the jukebox — the scene wouldn’t be pretty. When it comes to a marketing strategy, no one wants to be the Justin Bieber in a room full of bikers. Or the biker in a room full of Beliebers. Good marketing […]
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Vice President of Consumer Marketing
May 10, 2019
The Marketing Attribution Solution: How Tech And Data Are Changing Marketing premium
"I know half of the money I spend on advertising is wasted, I just don't know which half." - John Wanamaker. John had a marketing attribution problem. His quote sums up how many marketing departments for the last century have operated. As long as something was working, the campaign was a success. But we're marketing […]
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Vice President of Consumer Marketing