Keith Brannan

Keith Brannan

Are You Staffed To Keep Up With Changing Consumer Expectations? premium
Effective marketers across all industries have evolved from seeing marketing as a few simple categories – branding, creative, media – to what it is now – a highly scientific, data-driven discipline. Keeping pace means more developing your own knowledge set and marketing muscle; it means looking at ways you can fortify your people resources.
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Keith Brannan
June 6, 2019
Please, Be Different premium
You're out for dinner and the waiter hands you the wine menu. It's at least thirty pages long, each page highlighting different wines from all over the world. You know you prefer white wines, so that instantly rules out half of the options. You also prefer Pinot Grigio, which further culls the list. However, you're […]
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Keith Brannan
April 18, 2019
Did Financial Institutions Forget About Gen X? premium
This generation is always on their phone, they struggle with debt, and have reached their peak earning potential. Those first two points might have made you think I'm talking about millennials, but these statistics actually describe Generation X.   Who Is Generation X?   Generation X was born between the years of 1965 and 1979, […]
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Keith Brannan
April 1, 2019
Six Advertising Ideas For Banks And Credit Unions premium
Consumers see thousands of marketing messages per day. The goal of any marketer is to have their campaigns stand out among those thousands. For financial institutions, that task may be more difficult than for other industries that sell clothes, food, or luxury goods. But that doesn’t mean it’s impossible. We’ve found some of the best […]
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Keith Brannan
March 21, 2019
Millennials: Where are they now? premium
It’s easy to get the wrong idea about a person. You gather a few pieces of information from their appearance or circumstance and create a mental picture that may not reflect reality. When it comes to marketing, businesses spend billions of dollars marketing to groups of people who share characteristics. Generation cohorts (or “groups”) such […]
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Keith Brannan
February 19, 2019
Direct mail: Old-fashioned? Maybe. Effective? Definitely. premium
While digital marketing techniques currently enjoy widespread adoption and support (after all, Facebook generated nearly $34 billion in digital advertising revenue in 2018 and Google generated nearly three times that number) — the fact remains: direct mail is a channel with a long, proven history of success. In fact, we have clients using direct mail […]
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Keith Brannan
June 16, 2017
Can You Pass The Millennial Graduate Test? premium
Across all industries, the hot question is this: How do businesses attract and retain millennials—the largest generation in American history by a landslide? Nowhere does this question resonate so much as in financial services.
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Keith Brannan
May 19, 2017
What It Takes To Beat Megabanks premium
By recognizing what consumers really want and strategically marketing to them, credit unions can take back the majority market share they previously held. Meanwhile, big banks will continue to impose more fees and potentially lose more customers.
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Keith Brannan
May 15, 2017
What Financial Institutions Can Learn From Other Markets premium
"How can you know my market when you don’t live here?” The truth is that you don’t have to live in a certain market to predict how consumers who live there will engage businesses.
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Keith Brannan
January 31, 2017
How To Make Sure Your Marketing Reaches Consumers premium
The increase in competition is not due to the number of financial institutions but rather changes in consumer behavior. It’s easy to blame budgets and say that larger institutions have the money to invest in more marketing, but that doesn’t tell the full story.
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Keith Brannan