Keith Brannan

Keith Brannan

April 18, 2019
Did Financial Institutions Forget About Gen X? premium
This generation is always on their phone, they struggle with debt, and have reached their peak earning potential. Those first two points might have made you think I'm talking about millennials, but these statistics actually describe Generation X.   Who Is Generation X?   Generation X was born between the years of 1965 and 1979, […]
premium
Keith Brannan
April 1, 2019
Six Advertising Ideas For Banks And Credit Unions premium
Consumers see thousands of marketing messages per day. The goal of any marketer is to have their campaigns stand out among those thousands. For financial institutions, that task may be more difficult than for other industries that sell clothes, food, or luxury goods. But that doesn’t mean it’s impossible. We’ve found some of the best […]
premium
Keith Brannan
June 16, 2017
Can You Pass The Millennial Graduate Test? premium
Across all industries, the hot question is this: How do businesses attract and retain millennials—the largest generation in American history by a landslide? Nowhere does this question resonate so much as in financial services.
premium
Keith Brannan
May 19, 2017
What It Takes To Beat Megabanks premium
By recognizing what consumers really want and strategically marketing to them, credit unions can take back the majority market share they previously held. Meanwhile, big banks will continue to impose more fees and potentially lose more customers.
premium
Keith Brannan
May 15, 2017
What Financial Institutions Can Learn From Other Markets premium
"How can you know my market when you don’t live here?” The truth is that you don’t have to live in a certain market to predict how consumers who live there will engage businesses.
premium
Keith Brannan
January 31, 2017
How To Make Sure Your Marketing Reaches Consumers premium
The increase in competition is not due to the number of financial institutions but rather changes in consumer behavior. It’s easy to blame budgets and say that larger institutions have the money to invest in more marketing, but that doesn’t tell the full story.
premium
Keith Brannan
December 2, 2016
Upgrading Your Marketing Strategy to Reach More Consumers premium
Today, consumers have the power. With more channels of communication than ever, engagement has increased and consumers are engaged in more media than ever, but at a shallower level. So reach consumers where they are.
premium
Keith Brannan
April 30, 2014
What’s In A Name? New Study Reveals Truth premium
By Keith Brannan, CMO, BancVue A recent study reveals enlightening attitudes toward banking that don’t seem to connect to the realities on the ground. For example, Americans are overwhelmingly bitter toward megabanks, and truly understand the importance of banking locally. Yet, they don’t actually do so. Further research reveals a cause for this gap: 73% of adults say a recognizable brand name is important when choosing where they bank. In other words, the consistent presence of a recognizable brand has a powerful influence in consumer decision making.
premium
Keith Brannan