Keith Brannan

Keith Brannan

December 2, 2016
Upgrading Your Marketing Strategy to Reach More Consumers premium
Today, consumers have the power. With more channels of communication than ever, engagement has increased and consumers are engaged in more media than ever, but at a shallower level. So reach consumers where they are.
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Keith Brannan
April 30, 2014
What’s In A Name? New Study Reveals Truth premium
By Keith Brannan, CMO, BancVue A recent study reveals enlightening attitudes toward banking that don’t seem to connect to the realities on the ground. For example, Americans are overwhelmingly bitter toward megabanks, and truly understand the importance of banking locally. Yet, they don’t actually do so. Further research reveals a cause for this gap: 73% of adults say a recognizable brand name is important when choosing where they bank. In other words, the consistent presence of a recognizable brand has a powerful influence in consumer decision making.
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Keith Brannan