Zac Garver

February 4, 2019
2019’s Biggest Business Trend? Non-interest Income premium
In late 2018, T-Mobile launched a checking account for their customers. (Yes, T-Mobile the cell phone company.) The “T-Mobile Money” account offers 4% APY on balances up to $3,000 and with no account or maintenance fees, no minimum balance, and no ATM fees. They weren’t the only ones to create an account like this. In […]
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January 28, 2019
How to Offer 4% on Checking Accounts and Still Make a Profit premium
Anyone working in the banking industry knows that most checking accounts don’t pay a very high APY if they pay any at all. The business of running a financial institution is predicated on paying the lowest, yet competitive rates you can on deposits while charging the highest competitive rates that you can on loans. So […]
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December 17, 2018
8 Ideas To Improve Your Company Culture premium
For financial institutions, employee morale is one of the most important and yet intangible aspects of running a successful organization. When your staff loses their motivation, it can signal an impending crisis. People may leave in droves, or the business may simply slide into the red. Your frontline staff are the face of your institution, […]
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October 12, 2018
5 Banking Podcasts You Should Add To The Playlist premium
The age of the podcast has fully dawned. These days it seems as though there’s a podcast that caters to virtually any interest. But let’s take a hard look in the mirror: professionals in the banking industry aren’t renowned for their ability to entertain a crowd. So if you were looking for a banking podcast […]
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October 12, 2018
3 Stories Of Real Change In The Communities You Serve premium
Here at Kasasa, we love celebrating community institutions who put community service at the center of their mission, who give back every day in ways both big and small. Recently we put a request out to our Client Success Team for some stories that stand out among the crowd. Of course it was a difficult […]
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October 12, 2018
Celebrating Our Kasasa Nation 2018 Sponsors premium
Kasasa Nation was last week, and it was an event we’ll never forget. The conference was full of engaging keynotes, actionable breakout sessions, and insightful conversations between colleagues. More than 400 community financial institution executives showed up to learn from each other, and we couldn’t have pulled off an event of this size and caliber […]
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October 5, 2018
3 Questions To Ask A Vendor Before Signing Anything premium
Here’s a scenario that should haunt the dreams of every community financial institution executive: someone has breached your security system and leaked the information for hundreds, or even thousands of account holders. If Facebook is any measure, a breach can happen to any company, regardless of size, or technological prowess. When news broke that Cambridge […]
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September 14, 2018
3 Marketing Lessons From Mechanics premium
“Ah, there’s nothing like a phone book for finding something in a hurry.” Realistically, the last time you said that Kenny G. had a No. 1 holiday album. (Or, if you’re not old enough to get that reference, you’ve probably never said that at all.) Once upon a time, helping customers find you was as […]
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August 20, 2018
Measure What Really Matters premium
Marketing can be a great career, especially for people who like to measure things and come up with acronyms for those metrics. CTR, CTO, CPM, CPC, LTV, CPA, shares, likes, views, the list goes on and on. Why all this obsession with measurement? Pretty simple really, it all comes down to dollars. If you spend […]
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August 6, 2018
Making Sense Of The Consumer Journey In A Digital World premium
Businesses rely on the internet to handle communication and commerce. People rely on it for entertainment, shopping, education, work, as well as interacting with others on social media platforms. In many ways the digital world mirrors our physical lives, in other ways, it looks nothing like them (ever tried online dating?). It’s important that businesses […]
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