Zac Garver

March 21, 2019
Who Are Millennials Today? premium
It’s easy to get the wrong idea about a person. You gather a few pieces of information from their appearance or circumstance and create a mental picture that may not reflect reality. When it comes to marketing, businesses spend billions of dollars marketing to groups of people who share characteristics. Generation cohorts (or “groups”) such […]
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February 19, 2019
Direct mail: Old-fashioned? Maybe. Effective? Definitely. premium
While digital marketing techniques currently enjoy widespread adoption and support (after all, Facebook generated nearly $34 billion in digital advertising revenue in 2018 and Google generated nearly three times that number) — the fact remains: direct mail is a channel with a long, proven history of success. In fact, we have clients using direct mail […]
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February 4, 2019
2019’s Biggest Business Trend? Non-interest Income premium
In late 2018, T-Mobile launched a checking account for their customers. (Yes, T-Mobile the cell phone company.) The “T-Mobile Money” account offers 4% APY on balances up to $3,000 and with no account or maintenance fees, no minimum balance, and no ATM fees. They weren’t the only ones to create an account like this. In […]
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January 28, 2019
How to Offer 4% on Checking Accounts and Still Make a Profit premium
Anyone working in the banking industry knows that most checking accounts don’t pay a very high APY if they pay any at all. The business of running a financial institution is predicated on paying the lowest, yet competitive rates you can on deposits while charging the highest competitive rates that you can on loans. So […]
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December 17, 2018
8 Ideas To Improve Your Company Culture premium
For financial institutions, employee morale is one of the most important and yet intangible aspects of running a successful organization. When your staff loses their motivation, it can signal an impending crisis. People may leave in droves, or the business may simply slide into the red. Your frontline staff are the face of your institution, […]
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October 12, 2018
5 Banking Podcasts You Should Add To The Playlist premium
The age of the podcast has fully dawned. These days it seems as though there’s a podcast that caters to virtually any interest. But let’s take a hard look in the mirror: professionals in the banking industry aren’t renowned for their ability to entertain a crowd. So if you were looking for a banking podcast […]
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October 12, 2018
3 Stories Of Real Change In The Communities You Serve premium
Here at Kasasa, we love celebrating community institutions who put community service at the center of their mission, who give back every day in ways both big and small. Recently we put a request out to our Client Success Team for some stories that stand out among the crowd. Of course it was a difficult […]
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October 12, 2018
Celebrating Our Kasasa Nation 2018 Sponsors premium
Kasasa Nation was last week, and it was an event we’ll never forget. The conference was full of engaging keynotes, actionable breakout sessions, and insightful conversations between colleagues. More than 400 community financial institution executives showed up to learn from each other, and we couldn’t have pulled off an event of this size and caliber […]
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October 5, 2018
3 Questions To Ask A Vendor Before Signing Anything premium
Here’s a scenario that should haunt the dreams of every community financial institution executive: someone has breached your security system and leaked the information for hundreds, or even thousands of account holders. If Facebook is any measure, a breach can happen to any company, regardless of size, or technological prowess. When news broke that Cambridge […]
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September 14, 2018
3 Marketing Lessons From Mechanics premium
“Ah, there’s nothing like a phone book for finding something in a hurry.” Realistically, the last time you said that Kenny G. had a No. 1 holiday album. (Or, if you’re not old enough to get that reference, you’ve probably never said that at all.) Once upon a time, helping customers find you was as […]
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