Zac Garver
October 12, 2018
The age of the podcast has fully dawned. These days it seems as though there’s a podcast that caters to virtually any interest. But let’s take a hard look in the mirror: professionals in the banking industry aren’t renowned for their ability to entertain a crowd. So if you were looking for a banking podcast […]
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October 12, 2018
Here at Kasasa, we love celebrating community institutions who put community service at the center of their mission, who give back every day in ways both big and small. Recently we put a request out to our Client Success Team for some stories that stand out among the crowd. Of course it was a difficult […]
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October 12, 2018
Kasasa Nation was last week, and it was an event we’ll never forget. The conference was full of engaging keynotes, actionable breakout sessions, and insightful conversations between colleagues. More than 400 community financial institution executives showed up to learn from each other, and we couldn’t have pulled off an event of this size and caliber […]
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October 5, 2018
Here’s a scenario that should haunt the dreams of every community financial institution executive: someone has breached your security system and leaked the information for hundreds, or even thousands of account holders. If Facebook is any measure, a breach can happen to any company, regardless of size, or technological prowess. When news broke that Cambridge […]
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September 14, 2018
“Ah, there’s nothing like a phone book for finding something in a hurry.” Realistically, the last time you said that Kenny G. had a No. 1 holiday album. (Or, if you’re not old enough to get that reference, you’ve probably never said that at all.) Once upon a time, helping customers find you was as […]
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August 20, 2018
Measure What Really Matters
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Marketing can be a great career, especially for people who like to measure things and come up with acronyms for those metrics. CTR, CTO, CPM, CPC, LTV, CPA, shares, likes, views, the list goes on and on. Why all this obsession with measurement? Pretty simple really, it all comes down to dollars. If you spend […]
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August 6, 2018
Businesses rely on the internet to handle communication and commerce. People rely on it for entertainment, shopping, education, work, as well as interacting with others on social media platforms. In many ways the digital world mirrors our physical lives, in other ways, it looks nothing like them (ever tried online dating?). It’s important that businesses […]
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July 13, 2018
The numbers are compelling and scary — community financial institutions are in serious danger of losing a quarter of their core deposits in the next 4-5 years. What’s the cause? Aging account holders who are coming to the end of their lives. It’s not a pleasant thought, but it’s a reality in which banks and […]
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June 6, 2018
In “Forrest Gump” the main character, for whom the movie is titled, offers chocolate to a stranger and recalls a piece of wisdom from his mother: “Life is like a box of chocolates, you never know what you are gonna get.” But today we’re talking about the world of banking, so let’s reframe the statement […]
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May 29, 2018
If you had a crystal ball to peer into the minds of consumers, what would you look for? If you work for a community financial institution, two might pop into your mind: How soon will they need a mortgage, retirement fund, or insurance? What product feature or benefit do they secretly wish for? Every year […]
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