Marketing

December 10, 2018
Rules for Amazing Digital Customer Service in 2019 premium
I can order groceries through an app and have them available for pickup or dropped off at my house. I can do the same with my Starbucks order. Reordering household goods. Booking my dentist appointment. In fact, most of the things I will purchase will be done through some sort of digital space. And I’m […]
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Andrew Swinney
November 1, 2018
Goal Setting: Your 2019 Marketing Game Plan premium
Marketing is important, and every year the number of items you can spend your budget on increases… while the results may not. But what if you could identify a few proven strategies to grow your institution’s visibility, account holders, and engagement? This year it’s all about innovation. The pace of innovation is never going to […]
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Kasasa
September 14, 2018
3 Marketing Lessons From Mechanics premium
“Ah, there’s nothing like a phone book for finding something in a hurry.” Realistically, the last time you said that Kenny G. had a No. 1 holiday album. (Or, if you’re not old enough to get that reference, you’ve probably never said that at all.) Once upon a time, helping customers find you was as […]
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August 27, 2018
A Bank Marketer’s Dictionary Of Digital Marketing Metrics premium
There are a ton of digital marketing metrics out there. So many, in fact, that it can be hard to know which ones you should be tracking or how you can be using them to increase the effectiveness of your campaigns. In this resource, we'll go over the most common digital metrics, what they mean, […]
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Andrew Swinney
August 20, 2018
Measure What Really Matters premium
Marketing can be a great career, especially for people who like to measure things and come up with acronyms for those metrics. CTR, CTO, CPM, CPC, LTV, CPA, shares, likes, views, the list goes on and on. Why all this obsession with measurement? Pretty simple really, it all comes down to dollars. If you spend […]
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August 9, 2018
How Do People Shop For Houses? premium
Seventy THOUSAND people will search for a mortgage this month, and 51,000 homes will be purchased. Not only is buying a home a huge financial undertaking, it has a massive impact on the quality of your and your family's lives. We wanted to better understand how people make this consequential decision and how community financial […]
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Andrew Swinney
August 6, 2018
Making Sense Of The Consumer Journey In A Digital World premium
Businesses rely on the internet to handle communication and commerce. People rely on it for entertainment, shopping, education, work, as well as interacting with others on social media platforms. In many ways the digital world mirrors our physical lives, in other ways, it looks nothing like them (ever tried online dating?). It’s important that businesses […]
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May 16, 2018
Alphabet soup: Boomers, Gen X, Gen Y, and Gen Z explained premium
What separates Generation Y from X, and is Generation Z a thing? Where do Millennials fit? They’re in vastly different phases of their financial life.
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Kasasa
May 4, 2018
Identify the consumers who are most likely to open an account premium
It takes a lot of time and resources to create well-rounded, detailed consumer segments for effective marketing. To create the right segments, you need the right data.   Identify the consumers who are most likely to open an account.   Good data helps you deliver effective advertising, reach the right consumers at the right time, […]
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Kasasa
March 26, 2018
The Anatomy of a Successful Bank Website Design premium
What’s on your institution's website? You probably have your name, hours, branch addresses, and your products and services. That’s a great start, but by adding a few more features, you can turn your site into a full-fledged marketing tool that converts visitors into account holders. From online banking to live chat, read on to learn […]
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Kasasa