Marketing

May 16, 2018
Alphabet soup: Boomers, Gen X, Gen Y, and Gen Z explained premium
What separates Generation Y from X, and is Generation Z a thing? Where do Millennials fit? They’re in vastly different phases of their financial life.
premium
Kasasa
May 4, 2018
Identify the consumers who are most likely to open an account premium
It takes a lot of time and resources to create well-rounded, detailed consumer segments for effective marketing. To create the right segments, you need the right data.   Identify the consumers who are most likely to open an account.   Good data helps you deliver effective advertising, reach the right consumers at the right time, […]
premium
Kasasa
March 26, 2018
The Anatomy of a Successful Bank Website Design premium
What’s on your institution's website? You probably have your name, hours, branch addresses, and your products and services. That’s a great start, but by adding a few more features, you can turn your site into a full-fledged marketing tool that converts visitors into account holders. From online banking to live chat, read on to learn […]
premium
Kasasa
March 25, 2018
3 Secrets of Marketing Segmentation Revealed premium
On its surface, the principle of marketing segmentation is simple: divide your potential audience into smaller groups so you can deliver a tailored message just to that group. Segmentation opens up a world of benefits for your institution and for your target audience. By delivering relevant messages to consumers, you build trust and garner an […]
premium
March 7, 2018
Top Instagram Strategies for Banks and Credit Unions premium
There is no lack of buzz about Instagram as a marketing channel, but what are the successful Instagram strategies for banks and credit unions? We wanted to find out straight from the community financial institutions that are effectively utilizing this channel, so we set up a panel discussion. This post is a recap of the […]
premium
Kasasa
January 30, 2018
A Tale of Two (Very Different) Cities premium
It was the best of times, it was the worst of times, it was the age of social media, it was the age of spammy marketing... The internet is noisy... okay, it's deafening with marketing messages. Every minute on Facebook 50,000 links are posted and 243,055 photos are uploaded. Attention is a finite resource and […]
premium
Kasasa
January 26, 2018
5 Ways to Level the Playing Field When Resources Are Tight premium
Resource constraints are a common challenge throughout the community bank and credit union space. The phrase “we wear a lot of hats” is probably something you have said yourself, or at least heard from a colleague. And it’s true. Smaller financial institutions are forced to operate very lean organizations, requiring individuals to juggle multiple responsibilities. […]
premium
Kasasa
January 10, 2018
Breaking Down the Borrower premium
What if you could identify and market your lending products to the ideal consumers who are looking for loans right now? Understanding each generation and defining the most attractive borrower groups within them will allow you to optimize your loan offerings and marketing strategies. We’ve analyzed and identified a segment of borrowers from each generation […]
premium
Kasasa
January 8, 2018
Is Marketing Automation Necessary for Smaller Institutions? premium
Advances in marketing technology happen every day and your institution has probably already heard about marketing automation for banks (maybe even from us). Just look at how crowded the vendor marketplace has become in the past six years. In a single year (from 2016 to 2017) the marketplace grew by 36%. Consumers are getting this level […]
premium
Kasasa
Connecting with consumers: Chip Conley’s lessons for financial institutions premium
Chip Conley is a marketing expert. And we recently sat down with him to talk about how his marketing and travel experience can help institutions get through to consumers in their communities.
premium
Kasasa