Marketing

February 20, 2018
How do the Biggest FinTech Lenders Compare? premium
Loans have been around forever, and consumers have never been huge fans of them. Yes, they like getting the money, but they don’t love being in debt. Or paying it back. The lending process has always been the same, and people have dealt with it because that’s all that’s available to them. Until now.   […]
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Kasasa
February 8, 2018
Alphabet soup: Boomers, Gen X, Gen Y, and Gen Z explained premium
What separates Generation Y from X, and is Generation Z a thing? Where do Millennials fit? They’re in vastly different phases of their financial life.
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Kasasa
January 30, 2018
A Tale of Two (Very Different) Cities premium
It was the best of times, it was the worst of times, it was the age of social media, it was the age of spammy marketing... The internet is noisy... okay, it's deafening with marketing messages. Every minute on Facebook 50,000 links are posted and 243,055 photos are uploaded. Attention is a finite resource and […]
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Kasasa
January 26, 2018
5 Ways to Level the Playing Field When Resources Are Tight premium
Resource constraints are a common challenge throughout the community bank and credit union space. The phrase “we wear a lot of hats” is probably something you have said yourself, or at least heard from a colleague. And it’s true. Smaller financial institutions are forced to operate very lean organizations, requiring individuals to juggle multiple responsibilities. […]
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Kasasa
January 8, 2018
Is Marketing Automation Worth It for Smaller Institutions? premium
Advances in marketing technology happen every day and your community financial institution has probably already heard about “marketing automation” (maybe even from us). Just look at how crowded the vendor marketplace has become in the past six years. In a single year (from 2016 to 2017) the marketplace grew by 36%.   Consumers are getting this […]
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Kasasa
January 2, 2018
Financial Institutions on Social Media in 2017 premium
Who participated in the 2017 social media survey? The social media survey was promoted through three channels; Kasasa's "expert exchange," through our social media channels, and through our friends at CBANC. We received a total of 112 responses. 56% of those were Community Banks and 44% were Credit Unions. There was no difference in trends […]
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Andrew Swinney
Connecting with consumers: Chip Conley’s lessons for financial institutions premium
Chip Conley is a marketing expert. And we recently sat down with him to talk about how his marketing and travel experience can help institutions get through to consumers in their communities.
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Kasasa
December 1, 2017
You asked, we listened: Changes to Connect coming soon premium
As part of the Connect launch, we’ve been working on improvements to the platform’s user experience. And we have some exciting changes coming December 14th that we want to tell you about.
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Kasasa
December 1, 2017
Expiring 2017 Kasasa media premium
A portion of Kasasa commercials will be expiring and must be pulled from local buys in your market. Please work with your Client Marketing Manager to replace your creative.
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Kasasa
November 9, 2017
Building a brand consumers engage with premium
We recently sat down with Chip Conley, hotel industry veteran and marketing expert, to talk about how consumers’ associations with your brand can influence their decision making.
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Kasasa