Marketing

March 11, 2019
How to Start Marketing with Video Content premium
By the end of this year, 80% of global internet consumption will be video content. Just as television disrupted the newspaper, video content will replace the blog, and businesses will need to change how they market to match this consumer trend. To better understand how community banks and credit unions can stay on top of […]
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Andrew Swinney
February 19, 2019
Direct mail: Old-fashioned? Maybe. Effective? Definitely. premium
While digital marketing techniques currently enjoy widespread adoption and support (after all, Facebook generated nearly $34 billion in digital advertising revenue in 2018 and Google generated nearly three times that number) — the fact remains: direct mail is a channel with a long, proven history of success. In fact, we have clients using direct mail […]
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February 4, 2019
How Other Industries are Convincing Consumers to Switch premium
Seventy percent of Americans have never switched accounts. Think about that for a second. This means that you have one shot at capturing 70% of the market or you have lost them forever. You have to be their first account. That's the bad news. The good news is that a lot of that 70% want […]
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Andrew Swinney
January 14, 2019
Are you marketing with CSR? The power and perils of corporate social responsibility premium
Consumer expectations are forcing businesses to evolve. It used to be enough for a business to provide a good product, but then consumers began to wonder how their product was made, and their demands for both transparency into manufacturing process and materials and responsibility increased. Businesses now needed to demonstrate that they caused no harm during […]
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Andrew Swinney
December 10, 2018
Rules for Amazing Digital Customer Service in 2019 premium
I can order groceries through an app and have them available for pickup or dropped off at my house. I can do the same with my Starbucks order. Reordering household goods. Booking my dentist appointment. In fact, most of the things I will purchase will be done through some sort of digital space. And I’m […]
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Andrew Swinney
November 1, 2018
Goal Setting: Your 2019 Marketing Game Plan premium
Marketing is important, and every year the number of items you can spend your budget on increases… while the results may not. But what if you could identify a few proven strategies to grow your institution’s visibility, account holders, and engagement? This year it’s all about innovation. The pace of innovation is never going to […]
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Kasasa
September 14, 2018
3 Marketing Lessons From Mechanics premium
“Ah, there’s nothing like a phone book for finding something in a hurry.” Realistically, the last time you said that Kenny G. had a No. 1 holiday album. (Or, if you’re not old enough to get that reference, you’ve probably never said that at all.) Once upon a time, helping customers find you was as […]
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August 27, 2018
A Bank Marketer’s Dictionary Of Digital Marketing Metrics premium
There are a ton of digital marketing metrics out there. So many, in fact, that it can be hard to know which ones you should be tracking or how you can be using them to increase the effectiveness of your campaigns. In this resource, we'll go over the most common digital metrics, what they mean, […]
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Andrew Swinney
August 20, 2018
Measure What Really Matters premium
Marketing can be a great career, especially for people who like to measure things and come up with acronyms for those metrics. CTR, CTO, CPM, CPC, LTV, CPA, shares, likes, views, the list goes on and on. Why all this obsession with measurement? Pretty simple really, it all comes down to dollars. If you spend […]
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August 9, 2018
How Do People Shop For Houses? premium
Seventy THOUSAND people will search for a mortgage this month, and 51,000 homes will be purchased. Not only is buying a home a huge financial undertaking, it has a massive impact on the quality of your and your family's lives. We wanted to better understand how people make this consequential decision and how community financial […]
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Andrew Swinney