Marketing

June 6, 2019
Please, Be Different premium
You're out for dinner and the waiter hands you the wine menu. It's at least thirty pages long, each page highlighting different wines from all over the world. You know you prefer white wines, so that instantly rules out half of the options. You also prefer Pinot Grigio, which further culls the list. However, you're […]
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Keith Brannan
June 6, 2019
Customer Segmentation Models: Why One Size Doesn’t Fit All In Banking premium
Imagine being in a biker bar and trying to play a Justin Bieber song on the jukebox — the scene wouldn’t be pretty. When it comes to a marketing strategy, no one wants to be the Justin Bieber in a room full of bikers. Or the biker in a room full of Beliebers. Good marketing […]
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Vice President of Consumer Marketing
May 10, 2019
The Marketing Attribution Solution: How Tech And Data Are Changing Marketing premium
"I know half of the money I spend on advertising is wasted, I just don't know which half." - John Wanamaker. John had a marketing attribution problem. His quote sums up how many marketing departments for the last century have operated. As long as something was working, the campaign was a success. But we're marketing […]
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Vice President of Consumer Marketing
April 22, 2019
Boomers, Gen X, Gen Y, and Gen Z Explained premium
What separates Generation Y from X, and is Generation Z a thing? Where do Millennials fit? They’re in vastly different phases of their financial life.
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Kasasa
April 1, 2019
Six Advertising Ideas For Banks And Credit Unions premium
Consumers see thousands of marketing messages per day. The goal of any marketer is to have their campaigns stand out among those thousands. For financial institutions, that task may be more difficult than for other industries that sell clothes, food, or luxury goods. But that doesn’t mean it’s impossible. We’ve found some of the best […]
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Keith Brannan
March 11, 2019
How to Start Marketing with Video Content premium
By the end of this year, 80% of global internet consumption will be video content. Just as television disrupted the newspaper, video content will replace the blog, and businesses will need to change how they market to match this consumer trend. To better understand how community banks and credit unions can stay on top of […]
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Andrew Swinney
February 19, 2019
Direct mail: Old-fashioned? Maybe. Effective? Definitely. premium
While digital marketing techniques currently enjoy widespread adoption and support (after all, Facebook generated nearly $34 billion in digital advertising revenue in 2018 and Google generated nearly three times that number) — the fact remains: direct mail is a channel with a long, proven history of success. In fact, we have clients using direct mail […]
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Keith Brannan
February 4, 2019
How Other Industries are Convincing Consumers to Switch premium
Seventy percent of Americans have never switched accounts. Think about that for a second. This means that you have one shot at capturing 70% of the market or you have lost them forever. You have to be their first account. That's the bad news. The good news is that a lot of that 70% want […]
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Andrew Swinney
January 14, 2019
Are you marketing with CSR? The power and perils of corporate social responsibility premium
Consumer expectations are forcing businesses to evolve. It used to be enough for a business to provide a good product, but then consumers began to wonder how their product was made, and their demands for both transparency into manufacturing process and materials and responsibility increased. Businesses now needed to demonstrate that they caused no harm during […]
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Andrew Swinney
December 10, 2018
Rules for Amazing Digital Customer Service in 2019 premium
I can order groceries through an app and have them available for pickup or dropped off at my house. I can do the same with my Starbucks order. Reordering household goods. Booking my dentist appointment. In fact, most of the things I will purchase will be done through some sort of digital space. And I’m […]
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Andrew Swinney