Marketing

March 25, 2018
3 Secrets of Marketing Segmentation Revealed premium
On its surface, the principle of marketing segmentation is simple: divide your potential audience into smaller groups so you can deliver a tailored message just to that group. Segmentation opens up a world of benefits for your institution and for your target audience. By delivering relevant messages to consumers, you build trust and garner an […]
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March 7, 2018
Top Instagram Strategies for Banks and Credit Unions premium
There is no lack of buzz about Instagram as a marketing channel, but what are the successful Instagram strategies for banks and credit unions? We wanted to find out straight from the community financial institutions that are effectively utilizing this channel, so we set up a panel discussion. This post is a recap of the […]
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Kasasa
January 30, 2018
A Tale Of Two (Very Different) Cities premium
It was the best of times, it was the worst of times, it was the age of social media, it was the age of spammy marketing... The internet is noisy... okay, it's deafening with marketing messages. Every minute on Facebook 50,000 links are posted and 243,055 photos are uploaded. Attention is a finite resource and […]
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Kasasa
January 26, 2018
5 Ways to Level the Playing Field When Resources Are Tight premium
Resource constraints are a common challenge throughout the community bank and credit union space. The phrase “we wear a lot of hats” is probably something you have said yourself, or at least heard from a colleague. And it’s true. Smaller financial institutions are forced to operate very lean organizations, requiring individuals to juggle multiple responsibilities. […]
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Kasasa
January 10, 2018
Breaking Down the Borrower premium
What if you could identify and market your lending products to the ideal consumers who are looking for loans right now? Understanding each generation and defining the most attractive borrower groups within them will allow you to optimize your loan offerings and marketing strategies. We’ve analyzed and identified a segment of borrowers from each generation […]
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Kasasa
January 8, 2018
Is Marketing Automation Necessary for Smaller Institutions? premium
Advances in marketing technology happen every day and your institution has probably already heard about marketing automation for banks (maybe even from us). Just look at how crowded the vendor marketplace has become in the past six years. In a single year (from 2016 to 2017) the marketplace grew by 36%. Consumers are getting this level […]
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Kasasa
Chip Conley’s Lessons for Financial Institutions premium
Chip Conley is a marketing expert. And we recently sat down with him to talk about how his marketing and travel experience can help institutions get through to consumers in their communities.
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Kasasa
December 1, 2017
Changes to Connect premium
As part of the Connect launch, we’ve been working on improvements to the platform’s user experience. And we have some exciting changes coming December 14th that we want to tell you about.
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Kasasa
December 1, 2017
Expiring 2017 Kasasa Media premium
A portion of Kasasa commercials will be expiring and must be pulled from local buys in your market. Please work with your Client Marketing Manager to replace your creative.
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Kasasa
November 9, 2017
Building a Brand Consumers Engage With premium
We recently sat down with Chip Conley, hotel industry veteran and marketing expert, to talk about how consumers’ associations with your brand can influence their decision making.
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Kasasa