Social Media disclosures are a difficult topic. For example, can you spot what's wrong with this Facebook post? "Comment on this post for a chance to win a $10 gift card!" What about this tweet? "Looking for frugal fun this summer? Check out this post [weblink to third-party site]" If it is not immediately obvious, […]
A social media risk assessment is a critical part of any bank or credit union's marketing. In this post, we explore common threats and ways to manage them, as well as provide you with a sample framework for building your social media risk assessment.
With 800 million active monthly users, Instagram is the fastest growing social media platform. This app for visual storytelling can be a great way for local banks and credit unions to connect with their communities and raise brand awareness, especially among younger consumers (the majority of Instagram users are under the age of 30!). We […]
Who participated in the 2017 Social Media Survey? The social media survey was promoted through three channels; Kasasa's "expert exchange," through our social media channels, and through our friends at CBANC. We received a total of 112 responses. 56% of those were Community Banks and 44% were Credit Unions. Key Takeaways from the […]
Reviews are a mainstay of social media platforms; Facebook features them prominently on business profiles and Google displays your star rating on your map listing. These reviews don't just impact how your rank in search results, they communicate important information to prospective consumers. We see this all the time with restaurants and mechanics, but how can […]
More community banks and credit unions are embracing the marketing opportunities of social media. With increased activity comes an increased urgency for regulatory bodies to ensure that financial institutions are keeping themselves and their consumers safe. This means that every institution should be prepared to undergo a social media compliance audit. We Lack a Single […]
Facebook ads can be a great way for community financial institutions to find and attract customers. Our Facebook Ad Specialist, Anastasia Kornilova, shares 8 tips you should know before you get started.
Facebook Ads are extremely popular in other industries. In fact, Facebook Ads brought in $9.16 billion in revenue for Facebook in the second quarter of 2017. But what about Facebook Ads for banks and credit unions? Thanks to compliance concerns and limited resources, many banks and credit unions have yet to venture into this medium. […]
Despite the overwhelming potential of social media, community banks and credit unions are still timid about embracing it as a marketing channel. Why? Compliance and a misunderstanding of social media risks. It's a fair concern. The regulations were created to manage print materials that were static and easier to control; a billboard is permanent and […]