Social Media

January 30, 2018
A Tale of Two (Very Different) Cities premium
It was the best of times, it was the worst of times, it was the age of social media, it was the age of spammy marketing... The internet is noisy... okay, it's deafening with marketing messages. Every minute on Facebook 50,000 links are posted and 243,055 photos are uploaded. Attention is a finite resource and […]
premium
Kasasa
January 2, 2018
Financial Institutions on Social Media in 2017 premium
Who participated in the 2017 social media survey? The social media survey was promoted through three channels; Kasasa's "expert exchange," through our social media channels, and through our friends at CBANC. We received a total of 112 responses. 56% of those were Community Banks and 44% were Credit Unions. There was no difference in trends […]
premium
Andrew Swinney
October 18, 2017
How to build engagement on Instagram premium
With 800 million active monthly users, Instagram is the fastest growing social media platform. This app for visual storytelling can be a great way for local banks and credit unions to connect with their communities and raise brand awareness, especially among younger consumers (the majority of Instagram users are under the age of 30!).   […]
premium
Kasasa
October 12, 2017
Social Media Reviews for Banks premium
Reviews are a mainstay of social media platforms; Facebook features them prominently on business profiles and Google displays your star rating on your map listing. These reviews don't just impact how your rank in search results, they communicate important information to prospective consumers. We see this all the time with restaurants and mechanics, but how can […]
premium
Andrew Swinney
October 3, 2017
A Guide to Surviving a Social Media Compliance Audit premium
More community banks and credit unions are embracing the marketing opportunities of social media. With increased activity comes an increased urgency for regulatory bodies to ensure that financial institutions are keeping themselves and their consumers safe. This means that every institution should be prepared to undergo a social media compliance audit. We Lack a Single Comprehensive […]
premium
Andrew Swinney
September 28, 2017
8 tips for getting started with Facebook Ads premium
Facebook ads can be a great way for community financial institutions to find and attract customers. Our Facebook Ad Specialist, Anastasia Kornilova, shares 8 tips you should know before you get started.
premium
Anastasia Kornilova
September 11, 2017
Facebook Ads for Banks and Credit Unions premium
Facebook Ads are extremely popular in other industries. In fact, Facebook Ads brought in $9.16 billion in revenue for Facebook in the second quarter of 2017. But what about Facebook Ads for banks and credit unions? Thanks to compliance concerns and limited resources, many banks and credit unions have yet to venture into this medium. […]
premium
Andrew Swinney
September 6, 2017
Social Media Risks and Myths premium
Despite the overwhelming potential of social media, community banks and credit unions are still timid about embracing it as a marketing channel. Why? Compliance and a misunderstanding of social media risks. It's a fair concern. The regulations were created to manage print materials that were static and easier to control; a billboard is permanent and […]
premium
Andrew Swinney
July 14, 2017
Figuring Out Your Social Media ROI premium
Is your marketing on social media ROI positive? Don’t worry if you aren’t sure, you’re not alone. In fact, 41% of companies have no idea if their social media efforts are paying off. 55% of companies surveyed report that measuring social media ROI is a "high priority" for their institution. Despite the difficulties in measuring […]
premium
Andrew Swinney
May 11, 2017
Could social media be your secret weapon to winning Millennials? premium
Millennials are the largest generation in American history and have a unique set of financial needs. The problem? Millennials can’t find you and they don’t know why they should care about you.
premium
Andrew Swinney