Social Media

September 10, 2018
Promoting Your Bank By Championing Your City premium
Bill Gates famously said, "Content is King!" 20-years later the king still reigns supreme, but community financial institutions struggle to consistently produce engaging content for social media. Scan a community financial institution's social media feed and you'll see posts about branch closures, holidays, and product information. We think content must be limited to facts about our […]
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Andrew Swinney
August 8, 2018
Skills Of A Good Social Media Community Manager premium
As more community banks and credit unions begin to embrace social media, it is important for them to determine who exactly will be the voice of their brand? Typically this task is left to a role known as the social media community manager. What is a social media community manager?   To understand the role […]
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Andrew Swinney
July 2, 2018
How to Run A (Compliant) Social Media Contest premium
Contests can be a great way to accelerate your social media results. However, there are also plenty of ways to get yourself into trouble. In this post, we'll go over some of the considerations to keep in mind before running a social media contest.   The Differences Between A Contest, Sweepstakes, And Lottery   Contest: […]
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Andrew Swinney
May 31, 2018
A Banker’s Guide To Social Media Disclosures premium
Social Media disclosures are a difficult topic. For example, can you spot what's wrong with this Facebook post? "Comment on this post for a chance to win a $10 gift card!" What about this tweet? "Looking for frugal fun this summer? Check out this post [weblink to third-party site]" If it is not immediately obvious, […]
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Andrew Swinney
May 1, 2018
How to Create a Social Media Risk Assessment premium
A social media risk assessment is a critical part of any bank or credit union's marketing. In this post, we explore common threats and ways to manage them, as well as provide you with a sample framework for building your social media risk assessment.
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Andrew Swinney
March 2, 2018
Instagram for Banks: How to Build a Following premium
With 800 million active monthly users, Instagram is the fastest growing social media platform. This app for visual storytelling can be a great way for local banks and credit unions to connect with their communities and raise brand awareness, especially among younger consumers (the majority of Instagram users are under the age of 30!). We […]
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Kasasa
January 2, 2018
Finance Industry Social Media Statistics In 2017 premium
Who participated in the 2017 Social Media Survey?   The social media survey was promoted through three channels; Kasasa's "expert exchange," through our social media channels, and through our friends at CBANC. We received a total of 112 responses. 56% of those were Community Banks and 44% were Credit Unions.   Key Takeaways from the […]
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Andrew Swinney
October 12, 2017
Social Media Reviews for Banks premium
Reviews are a mainstay of social media platforms; Facebook features them prominently on business profiles and Google displays your star rating on your map listing. These reviews don't just impact how your rank in search results, they communicate important information to prospective consumers. We see this all the time with restaurants and mechanics, but how can […]
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Andrew Swinney
October 3, 2017
A Guide to Surviving a Social Media Compliance Audit premium
More community banks and credit unions are embracing the marketing opportunities of social media. With increased activity comes an increased urgency for regulatory bodies to ensure that financial institutions are keeping themselves and their consumers safe. This means that every institution should be prepared to undergo a social media compliance audit.   We Lack a Single […]
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Andrew Swinney
September 28, 2017
8 tips for getting started with Facebook Ads premium
Facebook ads can be a great way for community financial institutions to find and attract customers. Our Facebook Ad Specialist, Anastasia Kornilova, shares 8 tips you should know before you get started.
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Anastasia Kornilova