Facebook Ads are extremely popular in other industries. In fact, Facebook Ads brought in $9.16 billion in revenue for Facebook in the second quarter of 2017. But what about Facebook Ads for banks and credit unions? Thanks to compliance concerns and limited resources, many banks and credit unions have yet to venture into this medium. […]
Despite the overwhelming potential of social media, community banks and credit unions are still timid about embracing it as a marketing channel. Why? Compliance and a misunderstanding of social media risks. It's a fair concern. The regulations were created to manage print materials that were static and easier to control; a billboard is permanent and […]
Social media is more than cat memes. Used properly, it can help you achieve goals at any stage of the marketing funnel. In this post, we look tips and tricks from Ray Rahmati of Spredfast on how banks and credit unions can use social media for lead gen. How is using social media for lead gen different […]
It’s rare for a financial institution to have a dedicated in-house designer with enough bandwidth to create social media images. How can you amp up the quality of your social images, while still managing your regular schedule? These four tools will take your financial institution’s image game from zero to hero.
Facebook advertising connects businesses with profitable consumers in a unique way that encourages strong loyalty and high levels of engagement. It’s also an especially effective means of reaching those social Millennials.
Even though social media can pose obstacles, it’s a very cost effective channel that when applied correctly, can serve to expand your reach and supplement your objectives. It’s also important to keep in mind that the challenges you’re facing are far from unique to you. So don’t give up!
Marketers are fighting for consumer attention. For community financial institutions, the added hurdles of small teams, regulatory concerns, and limited budgets can make the challenge even more daunting. The answer? Video.
All major social media networks have some similar feature to enable listening. By experimenting with the settings, you can turn your inbox into a command center for monitoring mentions on your brand and hot topics.