Social Media

September 11, 2017
Facebook Ads for Banks and Credit Unions premium
Facebook Ads are extremely popular in other industries. In fact, Facebook Ads brought in $9.16 billion in revenue for Facebook in the second quarter of 2017. But what about Facebook Ads for banks and credit unions? Thanks to compliance concerns and limited resources, many banks and credit unions have yet to venture into this medium. […]
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Andrew Swinney
September 6, 2017
Social Media Risks and Myths premium
Despite the overwhelming potential of social media, community banks and credit unions are still timid about embracing it as a marketing channel. Why? Compliance and a misunderstanding of social media risks. It's a fair concern. The regulations were created to manage print materials that were static and easier to control; a billboard is permanent and […]
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Andrew Swinney
May 11, 2017
Attracting Millennials with Social Media premium
Millennials are the largest generation in American history and have a unique set of financial needs. The problem? Millennials can’t find you and they don’t know why they should care about you.
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Andrew Swinney
December 19, 2016
How Banks Should Use Social Media For Lead Gen premium
Social media is more than cat memes. Used properly, it can help you achieve goals at any stage of the marketing funnel. In this post, we look tips and tricks from Ray Rahmati of Spredfast on how banks and credit unions can use social media for lead gen. How is using social media for lead gen different […]
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Andrew Swinney
November 23, 2016
Content Strategy for Banks and Credit Unions premium
A Guide to Crafting a Content Strategy for Banks and Credit Unions   Content is anything we publish; a blog post, a status update, an instructional video, even a selfie from the drive-thru. What we sometimes fail to consider is that our content always does one of two things: It either adds to the story, or […]
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Andrew Swinney
November 14, 2016
#BankonSocial Challenge: Week 3 Check-In premium
We’re nearing the halfway mark of #BankOnSocial so we thought a check-in was in order. What has been your biggest social media success this month? If you’re joining us for the first time, we issued a challenge on November 1st to all the community banks and credit unions participating in Social Media Month: Create 31 days of engaging content with us.
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Kasasa
November 2, 2016
Are you up for the #BankonSocial Challenge? premium
Some days it’s struggle to come up with content ideas. We’ve been there. To go along with our #BankOnSocial events, we’ve created a challenge. It’s simple. 31 days, 31 posts, 1 goal: create engaging content that your audience will love.
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Kasasa
October 28, 2016
Creating social images as a non-designer premium
It’s rare for a financial institution to have a dedicated in-house designer with enough bandwidth to create social media images. How can you amp up the quality of your social images, while still managing your regular schedule? These four tools will take your financial institution’s image game from zero to hero.
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Kasasa
October 11, 2016
Social Media Employee Policy For Banks premium
Officially or not, social media is in your branch. The best way to protect your institution is to make it official by creating a social media employee policy.
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Andrew Swinney
October 4, 2016
Social Media Statistics 2016 premium
Are you still trying to convince your colleagues to invest in social media? We've compiled the most compelling social media statistics of the past year to help you spread the word on why it should be a part of your marketing mix. Industry Facts Other Industries on Social Media Consumer Statistics on Social Media Why […]
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Andrew Swinney