Social Media

September 11, 2017
Facebook Ads for Banks and Credit Unions premium
Facebook Ads are extremely popular in other industries. In fact, Facebook Ads brought in $9.16 billion in revenue for Facebook in the second quarter of 2017. But what about Facebook Ads for banks and credit unions? Thanks to compliance concerns and limited resources, many banks and credit unions have yet to venture into this medium. […]
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Andrew Swinney
September 6, 2017
Social Media Risks and Myths premium
Despite the overwhelming potential of social media, community banks and credit unions are still timid about embracing it as a marketing channel. Why? Compliance and a misunderstanding of social media risks. It's a fair concern. The regulations were created to manage print materials that were static and easier to control; a billboard is permanent and […]
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Andrew Swinney
May 11, 2017
Attracting Millennials with Social Media premium
Millennials are the largest generation in American history and have a unique set of financial needs. The problem? Millennials can’t find you and they don’t know why they should care about you.
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Andrew Swinney
December 19, 2016
How Banks Should Use Social Media For Lead Gen premium
Social media is more than cat memes. Used properly, it can help you achieve goals at any stage of the marketing funnel. In this post, we look tips and tricks from Ray Rahmati of Spredfast on how banks and credit unions can use social media for lead gen. How is using social media for lead gen different […]
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Andrew Swinney
October 28, 2016
Creating social images as a non-designer premium
It’s rare for a financial institution to have a dedicated in-house designer with enough bandwidth to create social media images. How can you amp up the quality of your social images, while still managing your regular schedule? These four tools will take your financial institution’s image game from zero to hero.
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Kasasa
October 11, 2016
Social Media Employee Policy For Banks premium
Officially or not, social media is in your branch. The best way to protect your institution is to make it official by creating a social media employee policy.
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Andrew Swinney
March 28, 2016
State of Social Media in Banking premium
Even though social media can pose obstacles, it’s a very cost effective channel that when applied correctly, can serve to expand your reach and supplement your objectives. It’s also important to keep in mind that the challenges you’re facing are far from unique to you. So don’t give up!
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Kasasa
February 4, 2016
Using Video to Engage Consumers On Social Media premium
Marketers are fighting for consumer attention. For community financial institutions, the added hurdles of small teams, regulatory concerns, and limited budgets can make the challenge even more daunting. The answer? Video.
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Andrew Swinney
January 25, 2016
Using Social Media to Monitor Your Brand premium
All major social media networks have some similar feature to enable listening. By experimenting with the settings, you can turn your inbox into a command center for monitoring mentions on your brand and hot topics.
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Andrew Swinney