Switching Behavior

June 6, 2018
How Fees Destroy Consumer Trust & What You Can Do About It premium
In “Forrest Gump” the main character, for whom the movie is titled, offers chocolate to a stranger and recalls a piece of wisdom from his mother: “Life is like a box of chocolates, you never know what you are gonna get.” But today we’re talking about the world of banking, so let’s reframe the statement […]
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May 12, 2017
Why Account Switch Kits Are Essential premium
There is an even playing field because consumers believe it is equally difficult to switch to any institution. By going above and beyond to demonstrate how easy it is to switch, you give your brand a competitive edge.
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Andrew Swinney