Connecting with consumers: Chip Conley’s lessons for financial institutions
What does a hotel and hospitality industry titan have to do with community financial institutions? Well, Chip Conley is a marketing expert. And we recently sat down with him to talk about how his marketing and travel experience can help institutions get through to consumers in their communities. Check out our three-part series with him below.
In part one of our series, Conley talks about strategies your financial institution can use to attract and engage consumers in today’s digital environment.
With technology, new FinTech competitors, megabanks, regulation, and changes consumer behavior, community financial institutions have a lot to keep up with. But Conley says there are three rules of innovation you can use to get ahead of the disruption.
In our final interview, Conley discusses how you can build your brand to influence consumers decision making.
Enjoyed these interviews? Check out our three-part podcast with our CEO Gabe Krajicek to learn about how he helped build Kasasa’s unique culture into what it is today.
Chip Conley founded Joie de Vivre Hospitality, and at the age of 26, he transformed an inner city motel into the second largest boutique hotel brand in the world. In 2013 he started working with Airbnb and helped turn the startup into the world’s largest hospitality brand.