June 6, 2019
Customer Segmentation Models: Why One Size Doesn’t Fit All In Banking premium
Imagine being in a biker bar and trying to play a Justin Bieber song on the jukebox — the scene wouldn’t be pretty. When it comes to a marketing strategy, no one wants to be the Justin Bieber in a room full of bikers. Or the biker in a room full of Beliebers. Good marketing […]
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Vice President of Consumer Marketing
May 10, 2019
The Marketing Attribution Solution: How Tech And Data Are Changing Marketing premium
"I know half of the money I spend on advertising is wasted, I just don't know which half." - John Wanamaker. John had a marketing attribution problem. His quote sums up how many marketing departments for the last century have operated. As long as something was working, the campaign was a success. But we're marketing […]
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Vice President of Consumer Marketing
May 7, 2019
PiggyBot to End in June: A Farewell and Thank You premium
Over the years, the PiggyBot® program has taught children about financial concepts and helped parents organize allowance and chores. PiggyBot was developed to increase financial literacy. At Kasasa, we will always be passionate about developing products that help both financial institutions and the communities your serve. However, we’ve made the difficult decision to end the […]
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