January 28, 2019
How to Offer 4% on Checking Accounts and Still Make a Profit premium
Anyone working in the banking industry knows that most checking accounts don’t pay a very high APY if they pay any at all. The business of running a financial institution is predicated on paying the lowest, yet competitive rates you can on deposits while charging the highest competitive rates that you can on loans. So […]
January 17, 2019
Why Your Staff Needs A Rallying Cry premium
We recently sat down with Kasasa’s VP of Retail Experience Melissa Thinger to talk about great retail experiences and how community financial institutions (CFIs) can create them. What is a retail experience? It’s everything that happens after a customer or member walks in the door (and technically on your website, but that’s a topic for […]
January 14, 2019
Are you marketing with CSR? The power and perils of corporate social responsibility premium
Consumer expectations are forcing businesses to evolve. It used to be enough for a business to provide a good product, but then consumers began to wonder how their product was made, and their demands for both transparency into manufacturing process and materials and responsibility increased. Businesses now needed to demonstrate that they caused no harm during […]
Andrew Swinney