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April 1, 2019
Consumers see thousands of marketing messages per day. The goal of any marketer is to have their campaigns stand out among those thousands. For financial institutions, that task may be more difficult than for other industries that sell clothes, food, or luxury goods. But that doesn’t mean it’s impossible. We’ve found some of the best […]
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March 21, 2019
Who Are Millennials Today?
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It’s easy to get the wrong idea about a person. You gather a few pieces of information from their appearance or circumstance and create a mental picture that may not reflect reality. When it comes to marketing, businesses spend billions of dollars marketing to groups of people who share characteristics. Generation cohorts (or “groups”) such […]
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March 11, 2019
By the end of this year, 80% of global internet consumption will be video content. Just as television disrupted the newspaper, video content will replace the blog, and businesses will need to change how they market to match this consumer trend. To better understand how community banks and credit unions can stay on top of […]
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