And so the first week of Social Media Month has come to an end. Thank you to everyone who participated, and if you happened to miss it, don't worry! Here is a quick summary.
Humanizing Your Brand With Social Media
There are two parts to the term "Social Media" – social and media. Too often brands get obsessed with the latter half and transform their marketing teams into media machines. In this chat, we sat down with Mike Delgado to explore how community financial institutions can embrace the social half. Watch the replay here.
Reviews: Your Key To Getting Found And Creating Raving Fans
26,000 reviews will be left on Yelp in the next minute. 93% of Millennials will check a review before making a purchase decision. Reviews account for as much as 10% of Google ranking factors.
The evidence is there: people and search engines rely heavily on reviews to determine which businesses should get the most attention. Yet, in an informal survey, we found that 67% of community financial institutions said they don't monitor their Yelp reviews. The real question is, "Can you afford not to?"
Here are the first steps to taking control of your reviews.
Step 1: Claim Your Review Pages
Step 2: Promote your review pages on your other social network platforms, in email signatures, and on your website.
Step 3: Promote your review pages in your branch, on business cards, with window clings, and with t-shirts.
Step 4: Reply to every review, even the negative ones.
Step 5: Highlight and thank people for their reviews.
To see more detailed tips on how to respond and measure you efforts, check out our slide share from the presentation.
Getting Started With Video Content
It's estimated that 78% of content consumed will be video by the year 2019. This makes complete sense when you look at the shifts being made in the social media landscape: Facebook introduced live streaming, you've got video streaming apps like Meerkat and Periscope, Blab is catching on, etc.
Given these trends, is this something that community financial institutions can afford to ignore? We chatted with Margot Mazur, Community Manager for Wistia, about how to get started. To see her tips and comments from other FI's, check out the recap.