Week 3 was a big one for #BankOnSocial. Before we dive into the recaps, we want to give a final call to nominate a community bank, credit union, or yourself for one of our Social Media awards. To do so, either RSVP to social media month or send us a Tweet to @bancvue.
Now that we’ve taken care of business, let’s get to the fun stuff.
Building Your Brand on Twitter
Special Guest: Ashley Jacobs of @Wisebread
Your bank has been around for a hundred years. You’re an integral and recognizable institution in the community. Is your online presence just as strong?
Wisebread, a personal finance blog with over 2 million monthly views, saw the opportunities presented by Twitter and has built a following of 48k fans. In this Twitter chat, we asked Ashley Jacobs how they managed this kind of growth and what actions she would take to manage a brand on social.
Creating a Top-Notch Visual Content Strategy
What is the ultimate goal of your social media efforts? Is it to get someone to think about your brand or your story? 90% of information transmitted to the brain is visual, which makes incorporating visuals into your content strategy critical.
Helen Lawrence of #BankSocial spoke to us about what makes great visual content, how to build a strategy that supports it, and a list of free tools to help you start making content today.
Building a Social Organization
Engaged employees are happy employees. Engaged employees do better work. Engaged employees are on social media.
The Avidia Smarties have built an incredible employee advocacy program, and in this webinar they walk you through some of the basics on how to get started and the “Do’s and Don’ts” to ensure it is successful.
You know the drill by now. Slideshare!
How Social Media Changed Citizens Bank of Edmond
Special Guest: Jill Castilla, Citizens Bank of Edmond
Social Media doesn’t work for us.
You might have said that before, maybe you still believe it isn’t the best channel for your bank. Suspend that thinking for a moment and check out this recap of our chat with Jill Castilla, CEO of Citizens Bank of Edmond.
You’ll learn why social media was and continues to be such an important tool to achieve their business objectives. If you’re a social media manager, you’ll also get a great look into how to better communicate with your C-level executives about the work you’re doing.