brand marketing

May 4, 2018
Identify the consumers who are most likely to open an account premium
It takes a lot of time and resources to create well-rounded, detailed consumer segments for effective marketing. To create the right segments, you need the right data.   Identify the consumers who are most likely to open an account.   Good data helps you deliver effective advertising, reach the right consumers at the right time, […]
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Kasasa
Chip Conley’s Lessons for Financial Institutions premium
Chip Conley is a marketing expert. And we recently sat down with him to talk about how his marketing and travel experience can help institutions get through to consumers in their communities.
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Kasasa
December 1, 2017
Changes to Connect premium
As part of the Connect launch, we’ve been working on improvements to the platform’s user experience. And we have some exciting changes coming December 14th that we want to tell you about.
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Kasasa
December 1, 2017
Expiring 2017 Kasasa Media premium
A portion of Kasasa commercials will be expiring and must be pulled from local buys in your market. Please work with your Client Marketing Manager to replace your creative.
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Kasasa
November 9, 2017
Building a Brand Consumers Engage With premium
We recently sat down with Chip Conley, hotel industry veteran and marketing expert, to talk about how consumers’ associations with your brand can influence their decision making.
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Kasasa
May 15, 2017
10 Reasons Marketing Automation Is No Longer Optional premium
Financial marketers are continually challenged to deliver better results, quicker, and at a lower cost than ever before. Additionally, there is increased pressure to measure and demonstrate the value of each marketing initiative. Without the right tools, these goals are difficult to achieve.
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Kasasa
May 15, 2017
What Financial Institutions Can Learn From Other Markets premium
"How can you know my market when you don’t live here?” The truth is that you don’t have to live in a certain market to predict how consumers who live there will engage businesses.
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Keith Brannan
May 12, 2017
Why Account Switch Kits Are Essential premium
There is an even playing field because consumers believe it is equally difficult to switch to any institution. By going above and beyond to demonstrate how easy it is to switch, you give your brand a competitive edge.
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Andrew Swinney
May 11, 2017
Attracting Millennials with Social Media premium
Millennials are the largest generation in American history and have a unique set of financial needs. The problem? Millennials can’t find you and they don’t know why they should care about you.
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Andrew Swinney