credit unions

Are You Staffed To Keep Up With Changing Consumer Expectations? premium
Effective marketers across all industries have evolved from seeing marketing as a few simple categories – branding, creative, media – to what it is now – a highly scientific, data-driven discipline. Keeping pace means more developing your own knowledge set and marketing muscle; it means looking at ways you can fortify your people resources.
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Keith Brannan
November 1, 2018
Goal Setting: Your 2019 Marketing Game Plan premium
Marketing is important, and every year the number of items you can spend your budget on increases… while the results may not. But what if you could identify a few proven strategies to grow your institution’s visibility, account holders, and engagement? This year it’s all about innovation. The pace of innovation is never going to […]
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Kasasa
June 18, 2018
Rising Rate Environment: How Good is Your Offense? premium
With the announcement by the Federal Reserve and their first of what is anticipated to be several interest rate increases, how are we to position our balance sheet to be defensive as we enter this next rate cycle? The saying goes, “The best defense is a good offense.”
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Jeremy Foster
May 4, 2018
Identify the consumers who are most likely to open an account premium
It takes a lot of time and resources to create well-rounded, detailed consumer segments for effective marketing. To create the right segments, you need the right data.   Identify the consumers who are most likely to open an account.   Good data helps you deliver effective advertising, reach the right consumers at the right time, […]
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Kasasa
Save the date: Kasasa Nation 2018 premium
We’re back! On October 1-3, Kasasa is hosting the annual FinTech event Kasasa Nation, a three-day gathering of executive leaders from locally owned financial institutions across the country. If you attended in 2017, you already know that Kasasa Nation is a must when it comes to conferences, and if you weren’t there, don’t miss out […]
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Kasasa
January 26, 2018
How to Deal with ADA Compliance Letters premium
It’s a bad day by any measure: you sit down at your desk and open the day’s mail only to find a letter telling you that your website isn’t compliant with ADA web standards and threatening civil action if you don’t pay. Some firms may be attempting to enforce the “spirit” of these guidelines — […]
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Kasasa
June 23, 2017
Why Hackers Hate Multi-Factor Authentication premium
We know that every security measure we take can make our clients’ jobs easier and account holder information safer. That’s why we’ve implemented a security protocol known as Multi-Factor Authentication (MFA).
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Kasasa
June 16, 2017
Can You Pass The Millennial Graduate Test? premium
Across all industries, the hot question is this: How do businesses attract and retain millennials—the largest generation in American history by a landslide? Nowhere does this question resonate so much as in financial services.
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Keith Brannan
May 19, 2017
What It Takes To Beat Megabanks premium
By recognizing what consumers really want and strategically marketing to them, credit unions can take back the majority market share they previously held. Meanwhile, big banks will continue to impose more fees and potentially lose more customers.
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Keith Brannan
May 15, 2017
What Financial Institutions Can Learn From Other Markets premium
"How can you know my market when you don’t live here?” The truth is that you don’t have to live in a certain market to predict how consumers who live there will engage businesses.
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Keith Brannan