gen y

March 2, 2015
5 Keys of Consumer-centric Marketing premium
At its core, customer-centric marketing is about creating satisfied customers and enhancing your brand. Traditional methods that once worked are becoming outdated, requiring us to keep up with technology and accommodate the impact it’s having on consumers and their journey. As you start down the necessary path to modernizing your marketing, keep these five key […]
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Kasasa
February 20, 2015
Using Your Advantage To Create New Relationships premium
It’s 2015 and 66% of Americans are still angry at megabanks for their role in the 2008 financial crisis¹. In particular, among Gen Y – also known as millennials – there is a strong dislike of the megabanks. In fact, 1 in 3 millennials are open to switching from their megabank in the next 90 days². […]
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Kasasa
January 29, 2015
Connecting Digital, In-branch, and Real World Experience premium
A lesson from the unexpected banking behavior of Millennials Branch strategy is among the many hot topics in the banking industry today. Specifically: Do we need all these branches? After all, research shows that everyone’s doing everything online, and branches are expensive. Before you start shuttering doors or scuttling expansion plans, though, consider how your […]
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Kasasa