marketing

April 22, 2019
Boomers, Gen X, Gen Y, and Gen Z Explained premium
What separates Generation Y from X, and is Generation Z a thing? Where do Millennials fit? They’re in vastly different phases of their financial life.
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Kasasa
January 14, 2019
Are you marketing with CSR? The power and perils of corporate social responsibility premium
Consumer expectations are forcing businesses to evolve. It used to be enough for a business to provide a good product, but then consumers began to wonder how their product was made, and their demands for both transparency into manufacturing process and materials and responsibility increased. Businesses now needed to demonstrate that they caused no harm during […]
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Andrew Swinney
November 2, 2018
Introducing the ORB: Optimized, results-based marketing premium
Meet Sara. She’s a Millennial in your market who currently banks at one of the megas instead of your community financial institution. She’s had a relationship with her megabank for years. Even though she knows that they don’t act in her best interest, she keeps banking with them anyway. To an outsider, Sara is an […]
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Kasasa
November 1, 2018
Goal Setting: Your 2019 Marketing Game Plan premium
Marketing is important, and every year the number of items you can spend your budget on increases… while the results may not. But what if you could identify a few proven strategies to grow your institution’s visibility, account holders, and engagement? This year it’s all about innovation. The pace of innovation is never going to […]
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Kasasa
July 2, 2018
How to Run A (Compliant) Social Media Contest premium
Contests can be a great way to accelerate your social media results. However, there are also plenty of ways to get yourself into trouble. In this post, we'll go over some of the considerations to keep in mind before running a social media contest.   The Differences Between A Contest, Sweepstakes, And Lottery   Contest: […]
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Andrew Swinney
May 31, 2018
A Banker’s Guide To Social Media Disclosures premium
Social Media disclosures are a difficult topic. For example, can you spot what's wrong with this Facebook post? "Comment on this post for a chance to win a $10 gift card!" What about this tweet? "Looking for frugal fun this summer? Check out this post [weblink to third-party site]" If it is not immediately obvious, […]
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Andrew Swinney
May 7, 2018
What Generation Comes After Millennials? Meet Gen Z. premium
Generation Z (Gen Z) is your greatest opportunity, both as new account holders and talent for your workforce. While Millennials are a crucial market for community financial institutions, the subsequent generation (Z) is taking their first steps into adulthood, and they need financial partners. Loosely defined as anyone born between 1995 and 2015, “this group […]
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May 4, 2018
Identify the consumers who are most likely to open an account premium
It takes a lot of time and resources to create well-rounded, detailed consumer segments for effective marketing. To create the right segments, you need the right data.   Identify the consumers who are most likely to open an account.   Good data helps you deliver effective advertising, reach the right consumers at the right time, […]
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Kasasa
May 1, 2018
How to Create a Social Media Risk Assessment premium
A social media risk assessment is a critical part of any bank or credit union's marketing. In this post, we explore common threats and ways to manage them, as well as provide you with a sample framework for building your social media risk assessment.
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Andrew Swinney
March 8, 2018
Why Bots are Better at Marketing than You premium
It’s 11:57 pm and you check your phone one last time before bed. Your Facebook feed has been blowing up since 11:57 last night. Even near-strangers posted “Happy birthday!” on your Facebook wall — but your mother didn’t call. How could she forget? Well, she is human, after all. And in reality, most of your […]
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