MarTech

May 4, 2018
Identify the consumers who are most likely to open an account premium
It takes a lot of time and resources to create well-rounded, detailed consumer segments for effective marketing. To create the right segments, you need the right data.   Identify the consumers who are most likely to open an account.   Good data helps you deliver effective advertising, reach the right consumers at the right time, […]
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Kasasa
March 8, 2018
Why Bots are Better at Marketing than You premium
It’s 11:57 pm and you check your phone one last time before bed. Your Facebook feed has been blowing up since 11:57 last night. Even near-strangers posted “Happy birthday!” on your Facebook wall — but your mother didn’t call. How could she forget? Well, she is human, after all. And in reality, most of your […]
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January 8, 2018
Is Marketing Automation Necessary for Smaller Institutions? premium
Advances in marketing technology happen every day and your institution has probably already heard about marketing automation for banks (maybe even from us). Just look at how crowded the vendor marketplace has become in the past six years. In a single year (from 2016 to 2017) the marketplace grew by 36%. Consumers are getting this level […]
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Kasasa
December 1, 2017
Changes to Connect premium
As part of the Connect launch, we’ve been working on improvements to the platform’s user experience. And we have some exciting changes coming December 14th that we want to tell you about.
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Kasasa
May 15, 2017
10 Reasons Marketing Automation Is No Longer Optional premium
Financial marketers are continually challenged to deliver better results, quicker, and at a lower cost than ever before. Additionally, there is increased pressure to measure and demonstrate the value of each marketing initiative. Without the right tools, these goals are difficult to achieve.
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Kasasa
January 31, 2017
How To Make Sure Your Marketing Reaches Consumers premium
The increase in competition is not due to the number of financial institutions but rather changes in consumer behavior. It’s easy to blame budgets and say that larger institutions have the money to invest in more marketing, but that doesn’t tell the full story.
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Keith Brannan
December 2, 2016
Upgrading Your Marketing Strategy to Reach More Consumers premium
Today, consumers have the power. With more channels of communication than ever, engagement has increased and consumers are engaged in more media than ever, but at a shallower level. So reach consumers where they are.
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Keith Brannan