Millennials

May 16, 2018
Alphabet soup: Boomers, Gen X, Gen Y, and Gen Z explained premium
What separates Generation Y from X, and is Generation Z a thing? Where do Millennials fit? They’re in vastly different phases of their financial life.
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Kasasa
June 16, 2017
Can You Pass The Millennial Graduate Test? premium
Across all industries, the hot question is this: How do businesses attract and retain millennials—the largest generation in American history by a landslide? Nowhere does this question resonate so much as in financial services.
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Keith Brannan
May 11, 2017
Attracting Millennials with Social Media premium
Millennials are the largest generation in American history and have a unique set of financial needs. The problem? Millennials can’t find you and they don’t know why they should care about you.
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Andrew Swinney
December 2, 2016
Upgrading Your Marketing Strategy to Reach More Consumers premium
Today, consumers have the power. With more channels of communication than ever, engagement has increased and consumers are engaged in more media than ever, but at a shallower level. So reach consumers where they are.
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Keith Brannan
November 29, 2016
Are you using rewards to your full advantage? premium
What are Millennial consumers looking for in a new financial institution? 83% of Millennials surveyed said they’d switch banks if one offered more or better rewards.
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Kasasa