Millennials

November 21, 2015
Using Paid Search To Keep You Top Of Mind premium
In the quest to capture the attention and dollars of younger consumers, financial institutions will find that the internet can be a robust ally. A recent study indicates that 44% of millennials use online search as their preferred method for researching financial products (Millennial Research Study by the Principal Financial Group, 2015).   Searching For […]
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Kasasa
September 2, 2015
Consumers Want Rewards, Not Fees. premium
When 93% of consumers report that few or no fees on checking and savings accounts factor in to where they bank, community financial institutions (CFIs) should take note. And not all fees are equal, according to recent data from the 2015 Consumer Banking Insights Study. click this link to download PDF View the full 2015 CBI Study Infographic, […]
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Kasasa
August 19, 2015
Want Millennials to Bank with You? Reward Them. premium
Millennials care about innovative products, and earning rewards tops the list. In fact, 67% — more than any other age group — said they cared about rewards. click this link to download PDF View the full 2015 CBI Study Infographic, and download the Executive Summary. 
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Kasasa
August 5, 2015
Consumers Aren’t Ready To Break Up With The Branch premium
Consumers still value traditional banking. The 2015 Consumer Banking Insights Study reports 86% of Americans prefer to do at least some banking in person. This should come as good news to community financial institutions that offer a more personal in-branch experience. Even with the shift toward banking on the go, Americans aren’t ready to completely forgo the traditional […]
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Kasasa
May 27, 2015
2015 Consumer Banking Insights Study: Perception vs. Reality premium
Consumers are happy where they bank… even if it’s with a megabank. That’s what the 2015 Consumer Banking Insights Study finds, and here’s why it’s critical to community financial institutions (CFIs). The megabanks have struggled with negative public opinion and backlash for their role in the 2008 financial crisis. Now that the megabanks are doing […]
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Kasasa
March 2, 2015
5 Keys of Consumer-centric Marketing premium
At its core, customer-centric marketing is about creating satisfied customers and enhancing your brand. Traditional methods that once worked are becoming outdated, requiring us to keep up with technology and accommodate the impact it’s having on consumers and their journey. As you start down the necessary path to modernizing your marketing, keep these five key […]
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Kasasa
February 20, 2015
Using Your Advantage To Create New Relationships premium
It’s 2015 and 66% of Americans are still angry at megabanks for their role in the 2008 financial crisis¹. In particular, among Gen Y – also known as millennials – there is a strong dislike of the megabanks. In fact, 1 in 3 millennials are open to switching from their megabank in the next 90 days². […]
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Kasasa
January 29, 2015
Connecting Digital, In-branch, and Real World Experience premium
A lesson from the unexpected banking behavior of Millennials Branch strategy is among the many hot topics in the banking industry today. Specifically: Do we need all these branches? After all, research shows that everyone’s doing everything online, and branches are expensive. Before you start shuttering doors or scuttling expansion plans, though, consider how your […]
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