research

June 16, 2017
Can You Pass The Millennial Graduate Test? premium
Across all industries, the hot question is this: How do businesses attract and retain millennials—the largest generation in American history by a landslide? Nowhere does this question resonate so much as in financial services.
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Keith Brannan
May 15, 2017
What Financial Institutions Can Learn From Other Markets premium
"How can you know my market when you don’t live here?” The truth is that you don’t have to live in a certain market to predict how consumers who live there will engage businesses.
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Keith Brannan
October 7, 2016
Consuming news: Expert Exchange survey tells us about media habits premium
The results are in for the latest Kasasa Expert Exchange Survey. We asked leaders of community banks and credit unions how they get their news. Check out the results of our media consumption survey.
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Kasasa
May 31, 2016
Survey Results: The State Of The Finance Industry premium
We recently asked our Kasasa Expert Exchange panelists for their thoughts on the current state of the financial industry, and what strategies they plan to implement moving forward.
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Kasasa
April 30, 2014
What’s In A Name? New Study Reveals Truth premium
By Keith Brannan, CMO, BancVue A recent study reveals enlightening attitudes toward banking that don’t seem to connect to the realities on the ground. For example, Americans are overwhelmingly bitter toward megabanks, and truly understand the importance of banking locally. Yet, they don’t actually do so. Further research reveals a cause for this gap: 73% of adults say a recognizable brand name is important when choosing where they bank. In other words, the consistent presence of a recognizable brand has a powerful influence in consumer decision making.
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Keith Brannan