social media

January 14, 2019
Are you marketing with CSR? The power and perils of corporate social responsibility premium
Consumer expectations are forcing businesses to evolve. It used to be enough for a business to provide a good product, but then consumers began to wonder how their product was made, and their demands for both transparency into manufacturing process and materials and responsibility increased. Businesses now needed to demonstrate that they caused no harm during […]
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Andrew Swinney
July 2, 2018
How to Run A (Compliant) Social Media Contest premium
Contests can be a great way to accelerate your social media results. However, there are also plenty of ways to get yourself into trouble. In this post, we'll go over some of the considerations to keep in mind before running a social media contest.   The Differences Between A Contest, Sweepstakes, And Lottery   Contest: […]
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Andrew Swinney
May 31, 2018
A Banker’s Guide To Social Media Disclosures premium
Social Media disclosures are a difficult topic. For example, can you spot what's wrong with this Facebook post? "Comment on this post for a chance to win a $10 gift card!" What about this tweet? "Looking for frugal fun this summer? Check out this post [weblink to third-party site]" If it is not immediately obvious, […]
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Andrew Swinney
May 1, 2018
How to Create a Social Media Risk Assessment premium
A social media risk assessment is a critical part of any bank or credit union's marketing. In this post, we explore common threats and ways to manage them, as well as provide you with a sample framework for building your social media risk assessment.
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Andrew Swinney
January 2, 2018
Finance Industry Social Media Statistics In 2017 premium
Who participated in the 2017 Social Media Survey?   The social media survey was promoted through three channels; Kasasa's "expert exchange," through our social media channels, and through our friends at CBANC. We received a total of 112 responses. 56% of those were Community Banks and 44% were Credit Unions.   Key Takeaways from the […]
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Andrew Swinney
May 11, 2017
Attracting Millennials with Social Media premium
Millennials are the largest generation in American history and have a unique set of financial needs. The problem? Millennials can’t find you and they don’t know why they should care about you.
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Andrew Swinney
October 28, 2016
Creating social images as a non-designer premium
It’s rare for a financial institution to have a dedicated in-house designer with enough bandwidth to create social media images. How can you amp up the quality of your social images, while still managing your regular schedule? These four tools will take your financial institution’s image game from zero to hero.
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Kasasa
October 11, 2016
Social Media Employee Policy For Banks premium
Officially or not, social media is in your branch. The best way to protect your institution is to make it official by creating a social media employee policy.
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Andrew Swinney
March 28, 2016
State of Social Media in Banking premium
Even though social media can pose obstacles, it’s a very cost effective channel that when applied correctly, can serve to expand your reach and supplement your objectives. It’s also important to keep in mind that the challenges you’re facing are far from unique to you. So don’t give up!
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Kasasa