switching behavior

May 21, 2018
Can You Change A Consumer’s Financial Behaviors? premium
Growing up, I hated reading. I know, that isn't exactly uncommon when it comes to little boys. My mother, being the responsible parent she was, tried to break this habit. She would read to me at night, take me to the library to pick out any book that seemed interesting, remind me of the academic […]
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Andrew Swinney
May 4, 2018
Identify the consumers who are most likely to open an account premium
It takes a lot of time and resources to create well-rounded, detailed consumer segments for effective marketing. To create the right segments, you need the right data.   Identify the consumers who are most likely to open an account.   Good data helps you deliver effective advertising, reach the right consumers at the right time, […]
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Kasasa
May 12, 2017
Why Account Switch Kits Are Essential premium
There is an even playing field because consumers believe it is equally difficult to switch to any institution. By going above and beyond to demonstrate how easy it is to switch, you give your brand a competitive edge.
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Andrew Swinney
February 1, 2016
Consumer-centric Retail Strategy: The Secret to More Profitable Relationships premium
The way consumers interact and engage with financial institutions continues to evolve. A consumer-centric retail strategy is a highly effective means of delivering what account holders are looking for in a way that’s profitable for your institution.
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Kasasa
July 23, 2015
What Consumers Don’t Know (About Banking) Will Hurt You premium
Research finds most consumers would consider switching banks. According to the 2015 Consumer Banking Insights Study, 1 in 2 Americans would switch for higher interest rates, while 2 in 5 would switch for lower fees. Yet 70% of Americans have never switched banks. The question is: why are 70% of all deposits still with the megas? […]
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Kasasa
February 20, 2015
Using Your Advantage To Create New Relationships premium
It’s 2015 and 66% of Americans are still angry at megabanks for their role in the 2008 financial crisis¹. In particular, among Gen Y – also known as millennials – there is a strong dislike of the megabanks. In fact, 1 in 3 millennials are open to switching from their megabank in the next 90 days². […]
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Kasasa